伊戈尔电气公司国际化战略研究
发布时间：2018-10-12 14:57
【摘要】：随着全球经济的发展,中国经济的对外联系越来越紧密,中国企业逐步建立起现代企业制度,在技术、人才、资金、国际经验方面都有了充分的积累,具备了参与国际竞争的能力,开始实施国际化战略,参与到全球经济一体化中以获取更多的资源和利润。然而中国企业的国际化还处在初级阶段,探讨采取何种战略方式进行国际化,对中小企业发展有着重要的实践意义。 本论文通过对现行的国际化理论进行研究,并以伊戈尔电气公司作为典型案例,利用PEST分析法与行业竞争的五力模型法,深入分析伊戈尔电气国际化战略的宏观环境和竞争环境,市场定位和产品定位,根据伊戈尔电气公司的SWOT状况,确定伊戈尔采用直接出口、战略联盟,设立海外分公司和海外上市相结合的国际化战略方式。在此基础上,论文确定了伊戈尔公司实施国际化战略的保障措施,包括根据企业国际化程度的不同阶段及时地调整和选择制定合适的组织架构、倡导以核心价值观为根本的多元的企业文化、通过完善具有战略引导性的人才激励机制,实现国际化战略目标。
[Abstract]:With the development of the global economy, China's economic ties with the outside world have become more and more close. Chinese enterprises have gradually established a modern enterprise system and have fully accumulated technology, talent, capital, and international experience. With the ability to participate in international competition, we began to implement international strategy and participate in global economic integration in order to obtain more resources and profits. However, the internationalization of Chinese enterprises is still in the primary stage. It is of great practical significance to explore what kind of strategic way to carry out internationalization for the development of small and medium-sized enterprises. This paper studies the current internationalization theory, takes Igor Electric Company as a typical case, uses PEST analysis method to compete with the five-force model method of industry competition. Deeply analyzing the macro environment and competition environment, market positioning and product positioning of Igor Electric's internationalization strategy. According to the SWOT status of Igor Electric Company, it is determined that Igor adopts direct export and strategic alliance, Set up overseas branch and overseas listing to combine the internationalization strategy way. On this basis, the paper determines the safeguard measures for Igor to implement internationalization strategy, including timely adjustment and selection of appropriate organizational structure according to different stages of enterprise internationalization. We advocate a pluralistic corporate culture based on core values and achieve the international strategic goal by perfecting the talent incentive mechanism with strategic guidance.
【学位授予单位】：北京交通大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F272.3;F416.6
本文编号：2266566
[Abstract]:With the development of the global economy, China's economic ties with the outside world have become more and more close. Chinese enterprises have gradually established a modern enterprise system and have fully accumulated technology, talent, capital, and international experience. With the ability to participate in international competition, we began to implement international strategy and participate in global economic integration in order to obtain more resources and profits. However, the internationalization of Chinese enterprises is still in the primary stage. It is of great practical significance to explore what kind of strategic way to carry out internationalization for the development of small and medium-sized enterprises. This paper studies the current internationalization theory, takes Igor Electric Company as a typical case, uses PEST analysis method to compete with the five-force model method of industry competition. Deeply analyzing the macro environment and competition environment, market positioning and product positioning of Igor Electric's internationalization strategy. According to the SWOT status of Igor Electric Company, it is determined that Igor adopts direct export and strategic alliance, Set up overseas branch and overseas listing to combine the internationalization strategy way. On this basis, the paper determines the safeguard measures for Igor to implement internationalization strategy, including timely adjustment and selection of appropriate organizational structure according to different stages of enterprise internationalization. We advocate a pluralistic corporate culture based on core values and achieve the international strategic goal by perfecting the talent incentive mechanism with strategic guidance.
【学位授予单位】：北京交通大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F272.3;F416.6
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