一汽奔腾B50车型俄罗斯市场销量预测研究
发布时间：2018-10-15 13:12
【摘要】：2010年中国汽车销量已达1380万辆，超越美国为全球第一大汽车市场。国内竞争日趋激烈，自主品牌份额不断下滑，中国车企基于生存、业绩、长期战略发展等诉求，不断加大出口力度。2012年中国汽车出口突破百万大关。 一汽集团自主品牌出口从2010年开始连续5年保持增长，2012年开始跑赢行业出口大盘，2013年、2014年在行业出口出现波动的背景下逆势上扬。一汽集团出口自主贡献度由2009年1.1%提升至2013年3.5%。企业出口排名由第13名上升至前10。 俄罗斯是一汽自主品牌出口的重要市场。俄罗斯乘用车A级市场是最为重要的细分市场。奔腾B50作为一汽A级车的代表车型，在俄罗斯市场的表现却不如人意。 本文的研究目的在于探求奔腾B50在俄罗斯乘用车市场的市场空间，分析其竞争力，明确目标用户群，并给出营销策略，同时构建奔腾B50短期销量预测模型，为年度营销提供支持。 本研究通过二手资料案头研究结合市场调查采用询问法搜集到的一手信息，采用时间序列模型和专家意见法相结合的方法对2015年奔腾B50俄罗斯销量进行预测，解决短期销量预测问题。 本文利用R统计软件，，对收集到的影响奔腾B50销量的相关数据进行分析和处理，利用计量经济学相关原理，对模型进行理论检测。
[Abstract]:China sold 13.8 million cars in 2010, overtaking the United States as the world's largest car market. Domestic competition is becoming increasingly fierce, the share of independent brands is declining, and Chinese auto companies, based on the demands of survival, performance and long-term strategic development, are constantly increasing their exports. In 2012, China's auto exports broke through the million mark. FAW Group's exports of its own brands have grown for five consecutive years since 2010, beating industry exports in 2012 and rising against the backdrop of fluctuations in industry exports in 2013. FAW Group's export autonomous contribution rose from 1.1% in 2009 to 3.5% in 2013. The ranking of enterprises' exports rose from 13th to the top 10. Russia is an important market for FAW's own brand exports. Russian passenger car A-class market is the most important market segment. Pentium B 50 as a class A-class FAW model, the performance of the Russian market is not satisfactory. The purpose of this paper is to explore the market space of Pentium B50 in the Russian passenger car market, analyze its competitiveness, clarify the target user group, and give the marketing strategy. At the same time, we construct the Pentium B50 short-term sales forecast model. Provide support for annual marketing. In this study, the second-hand data desk research combined with the market research and the first hand information collected by the inquiry method were used to forecast the Russian sales volume of Pentium B50 in 2015 by combining the time series model with the expert opinion method. Solve short-term sales forecast problem. In this paper, we use R statistical software to analyze and process the data which affect the sales of Pentium B50, and test the model by econometrics.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.471;F274
本文编号：2272657
[Abstract]:China sold 13.8 million cars in 2010, overtaking the United States as the world's largest car market. Domestic competition is becoming increasingly fierce, the share of independent brands is declining, and Chinese auto companies, based on the demands of survival, performance and long-term strategic development, are constantly increasing their exports. In 2012, China's auto exports broke through the million mark. FAW Group's exports of its own brands have grown for five consecutive years since 2010, beating industry exports in 2012 and rising against the backdrop of fluctuations in industry exports in 2013. FAW Group's export autonomous contribution rose from 1.1% in 2009 to 3.5% in 2013. The ranking of enterprises' exports rose from 13th to the top 10. Russia is an important market for FAW's own brand exports. Russian passenger car A-class market is the most important market segment. Pentium B 50 as a class A-class FAW model, the performance of the Russian market is not satisfactory. The purpose of this paper is to explore the market space of Pentium B50 in the Russian passenger car market, analyze its competitiveness, clarify the target user group, and give the marketing strategy. At the same time, we construct the Pentium B50 short-term sales forecast model. Provide support for annual marketing. In this study, the second-hand data desk research combined with the market research and the first hand information collected by the inquiry method were used to forecast the Russian sales volume of Pentium B50 in 2015 by combining the time series model with the expert opinion method. Solve short-term sales forecast problem. In this paper, we use R statistical software to analyze and process the data which affect the sales of Pentium B50, and test the model by econometrics.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.471;F274
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本文编号：2272657
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