HY公司新产品开发管理体系优化

发布时间：2018-10-29 16:05

【摘要】：任何新产品都有其一定的生命周期:诞生期、成长期、成熟期与衰亡期。也就是说,任何一个产品都有其适应市场需求的周期,这个周期或长或短。对一个企业来说,诞生期与成长期是企业资金持续投入与产品持续改善的过程;成熟期则意味着企业产品利润回报的最佳时期;而衰亡期,是产品利润逐渐下降,市场需求逐渐萎缩,逐步退出市场的一个过程。通过产品周期来看,带给企业丰厚利润的时期是产品的成熟期,所以每个客户都希望自己的产品是处于成熟期,但是成熟期也意味着产品的衰亡期即将来临,或已经来临。因此要保证企业盈利水平不断上升,就要开发新的产品,并要在旧产品处于衰亡期前推向市场,并达到成熟期,这样才能保证企业利润不断增加。HY公司作为中国第一、世界第二的排水泵生产企业,也是国内最早研发与生产排水泵的企业。随着市场的不断成熟与发展,排水泵市场面临着更多的机遇与挑战。排水泵主要用在洗衣机等家用电器上,主要做排水用。随着人类生活水平的不断提高,洗衣机等家用电器越来越多地进入我们的家庭,排水泵的需求也日益增大。与此同时,更多国内外企业也参与到排水泵产品的研发与生产中来,市场的竞争也越来越大。本文首先回顾了新产品开发流程管理的相关理论,明确提出产品开发战略对于一个企业是至关重要的,然后介绍目前排水泵行业的发展状况及当前面临的机遇与挑战,并结合当前国内外市场环境介绍HY公司新产品开发体系及当前存在的问题,最后根据新产品开发流程管理的相关理论提出问题点改善的看法,并以门径管理理论对新产品开发流程管理进行总结,整理,形成一套完整的新产品开发管理体系。
[Abstract]:Any new product has its own life cycle: birth, growth, maturity and decline. That is, any product has its own cycle to meet the needs of the market, this cycle or long or short. For an enterprise, the period of birth and growth is the process of continuous investment of enterprise capital and continuous improvement of product, while the mature period means the best period of profit return of enterprise product. The declining period is a process of product profit gradually declining, market demand shrinking, and gradually withdrawing from the market. From the point of view of product cycle, the period of great profits is the mature period of product, so every customer wants their product to be in mature period, but the mature period also means that the period of product decline is coming, or has come. Therefore, in order to ensure that the profit level of enterprises is constantly rising, we must develop new products and push them to the market before the old products are in decline and fall into the market, so as to ensure that the profits of enterprises will continue to increase. HY Corporation is the first company in China. The world's second-largest drainage pump production enterprise, is also the earliest domestic R & D and production of drainage pump enterprises. With the development and maturity of the market, the drainage pump market is facing more opportunities and challenges. Drainage pump mainly used in washing machines and other household appliances, mainly used for drainage. With the continuous improvement of human living standards, washing machines and other household appliances are increasingly entering our homes, and the demand for drainage pumps is increasing day by day. At the same time, more domestic and foreign enterprises also participate in the development and production of drainage pump products, the market competition is increasing. This paper first reviews the relevant theories of new product development process management, and points out that product development strategy is very important to an enterprise, and then introduces the current development situation of drainage pump industry and the opportunities and challenges it faces. Combined with the current domestic and international market environment, this paper introduces the new product development system of HY Company and the existing problems. Finally, according to the related theory of new product development process management, the paper puts forward the point of view of improving the problem point. The new product development process management is summarized and arranged by the theory of door and diameter management, and a set of complete new product development management system is formed.
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.4

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