MG环境下AIO公司2014-2016年发展战略的制定与实施
发布时间：2018-11-06 15:00
【摘要】：MG是美国卡耐基大学与东北大学合作开设的一门课程,即Management Game的简称,AIO公司是在MG环境下运营的一家以腕表为主营业务的跨国公司。本文依据较为成熟的战略管理理论框架,对AIO公司2014-2016年的发展战略展开了较为系统的研究。全文共分为7章。第1章阐述了本文的选题背景和研究意义、研究思路与主要内容、主要研究方法等。第2章概述了战略管理理论,包括战略管理的内涵与特征、战略管理的作用、战略管理的层次、战略管理流程等,为本文的后续研究奠定了理论基础。为了使读者对本文的研究对象有一个大致的了解,第3章对其组织结构、企业文化、主要产品及其市场覆盖范围等进行了简要的介绍。第4章认真分析了 AIO公司2014-2016年所处内外部环境,包括政治法律、经济、社会文化、科技等宏观环境、腕表产业环境及其竞争环境、AIO公司的内部环境等,并得出了相应的SWOT矩阵,指出了 AIO公司所具有的优势和劣势,所面临的机会与威胁。第5章依据环境分析所得到的SWOT矩阵,在明确了 AIO公司2014-2016年战略目标基础上,为AIO公司选择了集中型成长战略作为其未来三年的总体发展战略,并分别针对其两种主要产品,确定了各自的具体战略选择。第6章则分别从实施计划、实施举措、实施成效、有待改进之处及改进方法四个方面,对AIO公司2014年、2015年和2016年的战略实施进行了阐述。第7章为本文的结束语。
[Abstract]:MG is a course offered jointly by Carnegie University and Northeast University in the United States. AIO Company is a multinational company operating under the MG environment with watch as its main business. Based on the mature framework of strategic management theory, this paper makes a systematic study on the development strategy of AIO Company from 2014 to 2016. The full text is divided into seven chapters. Chapter 1 describes the background and significance of this paper, research ideas and main contents, the main research methods and so on. The second chapter summarizes the theory of strategic management, including the connotation and characteristics of strategic management, the role of strategic management, the level of strategic management, strategic management process and so on, which lays a theoretical foundation for the follow-up study of this paper. In order to give readers a general understanding of the object of this study, chapter 3 briefly introduces its organizational structure, corporate culture, main products and its market coverage. Chapter 4 analyzes the internal and external environment of AIO Company from 2014-2016, including the macro environment of political law, economy, social culture, science and technology, the industrial environment of wrist watch and its competition environment, the internal environment of AIO Company, etc. The corresponding SWOT matrix is obtained, and the advantages and disadvantages, opportunities and threats faced by AIO are pointed out. In chapter 5, according to the SWOT matrix obtained from the environmental analysis, on the basis of defining the strategic objectives of AIO Company for 2014-2016, we select the centralized growth strategy for AIO Company as its overall development strategy for the next three years. And for its two main products, determined their specific strategic options. Chapter 6 expounds the strategic implementation of AIO Company in 2014, 2015 and 2016 from four aspects: the implementation plan, the implementation measures, the implementation results, the areas to be improved and the methods to be improved. Chapter 7 is the conclusion of this paper.
【学位授予单位】：东北大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F272;F426.87
本文编号：2314624
[Abstract]:MG is a course offered jointly by Carnegie University and Northeast University in the United States. AIO Company is a multinational company operating under the MG environment with watch as its main business. Based on the mature framework of strategic management theory, this paper makes a systematic study on the development strategy of AIO Company from 2014 to 2016. The full text is divided into seven chapters. Chapter 1 describes the background and significance of this paper, research ideas and main contents, the main research methods and so on. The second chapter summarizes the theory of strategic management, including the connotation and characteristics of strategic management, the role of strategic management, the level of strategic management, strategic management process and so on, which lays a theoretical foundation for the follow-up study of this paper. In order to give readers a general understanding of the object of this study, chapter 3 briefly introduces its organizational structure, corporate culture, main products and its market coverage. Chapter 4 analyzes the internal and external environment of AIO Company from 2014-2016, including the macro environment of political law, economy, social culture, science and technology, the industrial environment of wrist watch and its competition environment, the internal environment of AIO Company, etc. The corresponding SWOT matrix is obtained, and the advantages and disadvantages, opportunities and threats faced by AIO are pointed out. In chapter 5, according to the SWOT matrix obtained from the environmental analysis, on the basis of defining the strategic objectives of AIO Company for 2014-2016, we select the centralized growth strategy for AIO Company as its overall development strategy for the next three years. And for its two main products, determined their specific strategic options. Chapter 6 expounds the strategic implementation of AIO Company in 2014, 2015 and 2016 from four aspects: the implementation plan, the implementation measures, the implementation results, the areas to be improved and the methods to be improved. Chapter 7 is the conclusion of this paper.
【学位授予单位】：东北大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F272;F426.87
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