浙江开关厂有限公司企业文化建设研究

发布时间：2018-11-08 07:18

【摘要】：良好的企业文化是我国实现工业现代化的重要条件之一。企业文化是一种无形资产,也可称之为企业的“灵魂”。在现代企业管理中,企业文化被视为最具战略性的管理思想与方法,可以影响一个企业的市场竞争力,更可以决定一个企业的生死存亡。本文立足浙江开关厂有限公司实际,以企业文化理论为指导,以文献研究、案例分析、问卷调查等方法对公司的企业文化进行了研究与设计。论文首先对企业文化研究现状与趋势进行了评述,对可借鉴的中外优秀企业文化进行了提炼总结。其次论文以问卷调查、访谈法等方式获取的资料为基础,通过公司企业文化现状分析,找出了公司在企业文化建设中存在的主要问题,如核心理念提炼及诠释不足、文化执行力不够、文化创新弱,特色体现不足、文化的建设资金投入不足,员工参与度低等。在此基础上剖析了产生问题的原因。最后,论文提出了浙开公司文化建设的有效对策,如强化思想认识,提高企业文化认知度,健全组织机构,完善文化考评机制,科学界定企业文化内容,构建独具特色企业文化、加大企业文化建设资金投入,强化以人为本理念、完善制度文化体系,打造高效执行力文化等措施,期望对提升该公司企业文化水平有所帮助。
[Abstract]:Good corporate culture is one of the important conditions to realize industrial modernization in China. Corporate culture is an intangible asset, which can also be called the "soul" of an enterprise. In modern enterprise management, corporate culture is regarded as the most strategic management thought and method, which can affect the market competitiveness of an enterprise, and also determine the survival of an enterprise. Based on the actual situation of Zhejiang Switchworks Co., Ltd., under the guidance of corporate culture theory, this paper studies and designs the company's corporate culture by the methods of literature study, case analysis, questionnaire investigation and so on. Firstly, the paper reviews the current situation and trend of corporate culture research, and summarizes the excellent corporate culture of China and foreign countries. Secondly, based on the data obtained by questionnaire, interview and so on, through the analysis of the current situation of corporate culture, this paper finds out the main problems existing in the construction of corporate culture, such as the lack of refining and interpretation of the core ideas. The culture execution ability is not enough, the culture innovation is weak, the characteristic embodiment is insufficient, the cultural construction fund investment is insufficient, the staff participation degree is low and so on. On this basis, the causes of the problem are analyzed. Finally, the paper puts forward the effective countermeasures for the cultural construction of Zhejiang Kai Company, such as strengthening the ideological understanding, improving the corporate culture awareness, perfecting the organization, perfecting the cultural evaluation mechanism, and scientifically defining the content of the enterprise culture. Some measures, such as constructing unique enterprise culture, increasing investment in enterprise culture construction, strengthening people-oriented concept, perfecting system culture system and creating efficient execution culture, are expected to be helpful to enhance the corporate culture level of the company.
【学位授予单位】：西南科技大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.6;F270

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