基于大数据的商业模式创新案例研究

发布时间：2018-11-08 20:56

【摘要】：信息技术的全面发展和数据的爆发式增长揭示着大数据时代的全面到来,大数据从各方面改变着各行各业的经营方式和商业模式。本文主要研究大数据背景下的企业商业模式创新,基于前人研究的商业模式创新模型,引入IT能力变量构建了大数据对商业模式创新的影响路径模型,并选取国家电网和阿里巴巴两家企业进行案例分析,在价值发现、价值创造、价值实现三个过程中讨论商业模式创新及其路径选择。研究证实,大数据对企业的商业模式创新存在直接影响,并且对企业IT能力和系统有促进作用,从而亦能间接影响到企业的商业模式创新,并且验证了在企业进行商业模式创新时,存在价值发现、价值创造、价值实现三阶段。每个阶段,企业均可利用大数据应用来改变商业模式实现创新,并获得领先竞争优势。本研究结合大数据背景和企业商业模式创新进行研究,对拓展战略管理领域的以大数据驱动为主导的商业模式创新理论具有重要的学术价值,是一项前沿性研究,同时,从实践上看,本研究成果能够帮助企业应用大数据进行商业模式创新提供新的思路和方法,帮助企业提升创新能力,把握住大数据时代下的市场机遇。
[Abstract]:The comprehensive development of information technology and the explosive growth of data reveal the coming of big data's era. Big data changes the business mode and business mode of various industries from all aspects. This paper mainly studies the innovation of business model under the background of big data. Based on the model of innovation of business model studied by predecessors, this paper introduces IT capability variable to construct the path model of the influence of big data on the innovation of business model. Two enterprises, State Grid and Alibaba, are selected for case analysis, and the business model innovation and its path selection are discussed in the three processes of value discovery, value creation and value realization. The research proves that big data has direct influence on the innovation of business model, and it can promote the ability and system of IT, thus indirectly affect the innovation of business model. It also verifies that there are three stages of value discovery, value creation and value realization in business model innovation. At each stage, companies can use big data to change their business models to achieve innovation and gain a leading competitive advantage. This research combined with big data background and enterprise business model innovation has important academic value to expand the business model innovation theory driven by big data in the strategic management field, and it is a leading research, at the same time, From the practical point of view, the research results can help enterprises to use big data to provide new ideas and methods for business model innovation, to help enterprises to enhance their innovation ability, and to grasp the market opportunities under the era of big data.
【学位授予单位】：北京邮电大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.61;F724.6

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