祁连山水泥绿色发展战略研究

发布时间：2018-11-09 12:01

【摘要】：水泥是我国重要的基础原材料工业,也是资源能源依赖型产业。特别是经过十年来的发展,水泥产业取得了长足的进步,水泥结构调整取得显著成绩,立窑、湿法窑等落后产能已基本淘汰,干法水泥比例已占到95%以上。同时水泥产能、产量快速增长,截止2013年底,我国水泥产能30亿吨,水泥产量24.1亿吨,占世界水泥产量60%,出口量不足1%,产能发挥率80%,产能过剩严重。政府为此陆续出台多项产业政策,一方面提高水泥行业项目投资准入门槛,严格控制新增产能,同时加快淘汰落后产能；另一方面引导水泥企业向节能环保资源综合利用、发展循环经济产业方面延伸产业链。水泥行业与GDP和固定资产投资关联性较强,周期性发展规律明显。中国经济经过三十年的高速发展,目前已进入转变经济增长方式,调整经济结构的中速发展阶段。固定资产投资增速将回落,水泥需求量也将低速增长或将达到需求拐点。可预见水泥产业调控政策及市场需求的回落,将对未来水泥产业产生深远影响。能否及时调整水泥产业的发展战略,从传统的资源消耗型产业向绿色环保型产业进行转型升级,适应经济社会对水泥产业的要求已经成为决定企业在未来生存、发展、市场占有率的重要因素。甘肃祁连山水泥集团股份有限公司是中央企业——中国中材集团有限公司所属H股上市公司中国中材股份有限公司的控股子公司、国家重点支持的12户全国性水泥企业(集团)之一,是甘青地区最大的水泥生产企业集团、西北地区特种水泥制造商。作为区域性龙头企业,面对水泥产业政策调控,如何利用公司核心竞争力来制定企业发展战略?如何采用合理的发展战略以面对严酷的市场竞争?如何确保发展战略和组织能力匹配,并确保未来在区域的竞争力和话语权?发展战略的分析、选择、制定、实施和控制就将成为影响和决定祁连山水泥当前乃至今后很长一段时间发展方向的关键因素。本文主要利用战略管理模型和工具,通过甘青两省宏观经济趋势走向分析判断,以及对全国、甘青两省水泥行业发展现状、趋势发展的分析和研究,对祁连山水泥的内外部发展环境进行分析研究,拟定祁连山水泥公司绿色水泥发展战略,为企业长远发展提供战略支持。
[Abstract]:Cement is an important basic raw material industry and resource-energy-dependent industry in China. Especially after ten years of development, the cement industry has made considerable progress, cement structure adjustment has made remarkable achievements, shaft kiln, wet kiln and other backward production capacity has been basically eliminated, dry cement proportion has accounted for more than 95%. At the same time, cement production capacity, production growth, by the end of 2013, China's cement production capacity of 3 billion tons, cement production of 2.41 billion tons, accounting for 60 million tons of world cement output, exports less than 1, the productivity rate of 80%, serious overcapacity. To this end, the government has introduced a number of industrial policies, on the one hand raise the entry threshold of cement projects investment, strict control of new production capacity, while speeding up the elimination of backward production capacity; On the other hand, cement enterprises should be guided to make comprehensive use of energy saving and environmental protection resources, and extend the industrial chain in the development of circular economy industry. Cement industry has strong correlation with GDP and fixed assets investment, and the regularity of periodic development is obvious. After 30 years of rapid economic development, China has entered the stage of transforming the mode of economic growth and adjusting the economic structure. Fixed asset investment growth will slow down, cement demand will also slow growth or will reach the inflection point of demand. The foreseeable adjustment and control policies of cement industry and the fall of market demand will have a profound impact on the future cement industry. Whether we can adjust the development strategy of cement industry in time, transform and upgrade from the traditional resource consuming industry to the green environmental protection industry, and adapt to the requirement of economy and society to cement industry has become a decisive factor for the survival and development of enterprises in the future. An important factor in market share. Gansu Qilian Mountain cement Group Co., Ltd. is a controlling subsidiary of China Timber Co., Ltd., a company owned by China National Timber Group Co., Ltd., which is a central enterprise. One of the 12 national cement enterprises supported by the state is the largest cement production enterprise group in Ganqing area and the special cement manufacturer in Northwest China. As a regional leading enterprise, in the face of the cement industry policy control, how to make use of the core competitiveness of the company to formulate the enterprise development strategy? How to adopt a reasonable development strategy to face the harsh market competition? How can development strategies and organizational capacity be matched and future regional competitiveness and voice be ensured? The analysis, selection, formulation, implementation and control of the development strategy will be the key factors influencing and determining the development direction of Qilian Mountain cement for a long time. This article mainly uses the strategic management model and the tool, through the Gansu and Qinghai province macroeconomic trend analysis judgment, as well as to the whole country, the Gansu and Qinghai provinces cement industry development present situation, the trend development analysis and the research, This paper analyzes and studies the internal and external development environment of cement in Qilian Mountain, draws up the development strategy of green cement in Qilian Mountain cement Company, and provides strategic support for the long-term development of enterprises.
【学位授予单位】：兰州大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.721;X322

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