新形势下JL电力工程安装有限公司发展战略研究

发布时间：2018-11-09 18:38

【摘要】：20世纪80年代开始,企业管理理论已经逐步发展到战略管理理念,在如今的盛业竞争中,企业逐步认识到战略管理对企业自身发展的意义。而今对于企业而言,要想在经济市场的激烈竞争中站稳脚跟,保持持续健康稳定的发展,必须要认真审视自身企业的优劣势,进行准确的市场定位,着眼于企业全局发展的高度,用长远的战略眼光,选择出适合企业自身的发展战略,并加以贯彻与实施。JL电力安装公司是一家从事电力工程安装企业的新型民营企业,在电力工程安装行业打拼了十多年。随着近几年国家推行的低碳环保政策,一方面,国家大力倡导企业节能减排,建立节约型的和谐社会;另一方面,所有供用电企业都有内部节能降耗、降低成本的需求:这些都为相关企业带来了巨大的发展机遇。近十年来,在政策鼓励和旺盛市场需求产业的双重刺激下,我国电力行业在国民经济发展进程中发挥着越来越重要的作用,因而国内电力行业发展极其迅速,也吸引了更多的企业进入电力行业,使得电力行业的竞争愈发激烈。面对竞争日趋激烈市场环境,企业必须根据外部环境变化而定制符合自身实际情况的发展战略,才能不断的提升核心竞争力,实现可持续发展的长远目标。当前,面对国内电力市场发展的机遇和挑战,如何实现企业的效益稳定增长,是JL电力安装公司现在最急迫所解决的课题。本文在电力体制改革背景下,以面临众多考验的JL电力工程安装公司作为研究对象,综合运用现代战略管理与中国式管理的相关理论,对企业所处的宏观环境、行业环境及内部环境等诸多影响因素进行理论分析,通过相关分析工具探讨了JL公司所面临的机会与威胁、所处环境的优势与劣势,揭示了公司的现有情况及核心竞争力,根据上述分析进行了JL公司发展战略的选择,确定以集中化增长型战略为基础,组合使用集中化战略、差异化战略、成本领先战略、合作竞争战略及以人为本战略,并在人力资源管理、新技术创新投入、竞争意识与服务意识、组织架构的改革、企业文化建设等方面采取相应的保障措施,保证其行业定位、公司宗旨和发展目标的实现。通过本文的研究,实现了JL公司发展战略的抉择,为其较长时期发展指明了前进的方向,有利于其在纷繁复杂的电力安装市场中立于不败之地,并能壮大与繁荣,对于面临主多分离主辅分开社会经济背景下的电力安装企业的生存发展方向有一定的现实指导意义;同时在研究过程,尝试运用了中国式管理理论,对于具有典型中国特色的私营电力安装企业的转型发展研究有一定的指导作用。
[Abstract]:Since the 1980s, the theory of enterprise management has gradually developed into the concept of strategic management, and in the present competition, enterprises have gradually realized the significance of strategic management to the development of enterprises themselves. Now for enterprises, if they want to stand firm in the fierce competition in the economic market and maintain a sustained, healthy and stable development, they must carefully examine the advantages and disadvantages of their own enterprises and carry out accurate market positioning. With a view to the overall development of the enterprise, with a long-term strategic perspective, the author chooses the development strategy suitable for the enterprise itself, and carries out and implements it. JL Power installation Company is a new type of private enterprise engaged in the installation of electric power engineering. In the electrical engineering installation industry has worked for more than ten years. With the implementation of low-carbon environmental protection policy in recent years, on the one hand, the state vigorously advocated energy saving and emission reduction of enterprises, and set up a harmonious society. On the other hand, all power supply enterprises have the demand of internal energy saving and cost reduction: these bring enormous development opportunities for related enterprises. In recent ten years, under the dual stimulation of policy encouragement and vigorous market demand industry, the electric power industry of our country plays a more and more important role in the process of national economic development, so the domestic electric power industry develops extremely rapidly. Also attracted more enterprises into the power industry, making the power industry more fierce competition. In the face of the increasingly competitive market environment, enterprises must customize the development strategy in accordance with their actual situation according to the changes of external environment, in order to continuously enhance the core competitiveness and achieve the long-term goal of sustainable development. At present, facing the opportunity and challenge of the development of domestic power market, how to realize the steady growth of the enterprise benefit is the most urgent problem that JL Electric Power installation Company solves now. Under the background of electric power system reform, this paper takes JL Electric Power Engineering installation Company, which is facing many challenges, as the research object, and synthetically applies the relevant theories of modern strategic management and Chinese management to the macro environment of enterprises. This paper analyzes the influence factors such as industry environment and internal environment, discusses the opportunities and threats faced by JL company, the advantages and disadvantages of the environment, and reveals the current situation and core competitiveness of the company. According to the above analysis, the development strategy of JL company is selected, which is based on centralized growth strategy, combined use of centralization strategy, differentiation strategy, cost leading strategy, cooperative competition strategy and people-oriented strategy. And in the aspects of human resource management, new technology innovation input, competition consciousness and service consciousness, organizational structure reform, enterprise culture construction and so on, the corresponding safeguard measures should be taken to ensure the position of the industry, the realization of the aim and development goal of the company. Through the research of this paper, we have realized the choice of development strategy of JL Company, and pointed out the direction of its development for a long time, which is conducive to its invincible position in the complicated electric power installation market, and can expand and prosper. It has certain practical guiding significance for the direction of existence and development of electric power installation enterprises facing the social and economic background of the separation of principal and auxiliary. At the same time, in the research process, we try to use the Chinese management theory to guide the research on the transformation and development of the private power installation enterprises with typical Chinese characteristics.
【学位授予单位】：上海交通大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.61

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