SZ集团企业发展战略规划研究

发布时间：2018-11-21 14:48

【摘要】：市政公用事业作为中国基础建设领域的重要组成之一,在国家和地方的经济建设中发挥着举足轻重的作用,具有基础性地位,主要体现在两方面:一是市政公用事业所提供的产品和服务是城市经济生产部门进行生产和人们生活的基础性条件,市政公用事业不但为制造业、加工业、商业和服务业等各产业的生产活动提供必要的城市道路、供水、供气等基础条件,也为城市提供必要的生活基础。二是市政公用事业所提供的产品和服务的价格构成了其他部门产品和服务的成本,其性能和价格的变化,必然对其他部门产生连锁反应。而作为市政公用事业之一的市政工程行业,由于其基础建设的特殊性,在城市经济发展中发挥着先导性的作用。SZ集团作为始建于1948年的大型市政、公路施工企业,在行业、地区的基础设施建设领域,都发挥着重要作用。随着基础设施工程行业市场化程度的不断提高,内外部环境的不断变化,企业同样面临着巨大挑战,一套系统、长期和可行的发展战略规划就变得十分重要。本文通过对SZ集团的深入调研,结合战略管理中的PEST模型、波特五力模型、SWOT分析法、核心竞争力分析法和价值链分析法等理论,对SZ集团面对的外部环境、内部的资源和能力进行全面分析的基础上,制定SZ集团的战略规划,确定了 SZ集团应采取防御型战略与扭转型战略为主,以其他战略为补充的战略选择,拟定了整体的战略目标与业务规划;并配套建立了战略实施系统和管控模式,明确了总部功能定位和需控制的资源,落实了战略实施的保障措施等,以指导并推进SZ集团的战略管理与顺利实施。
[Abstract]:As one of the important components in the field of infrastructure construction in China, municipal public utilities play an important role in the national and local economic construction and play a fundamental role. It is mainly reflected in two aspects: first, the products and services provided by municipal public utilities are the basic conditions for urban economic production departments to carry out production and people's livelihood. Municipal public utilities are not only for manufacturing and processing industries, The production activities of various industries, such as commercial and service industries, provide the necessary basic conditions for urban roads, water supply, gas supply and so on, and also provide the necessary living basis for cities. Second, the price of the products and services provided by municipal public utilities constitutes the cost of products and services in other departments, and the change of their performance and price will inevitably produce a chain reaction to other departments. As one of the municipal public utilities, the municipal engineering industry plays a leading role in the development of urban economy because of the particularity of its infrastructure. SZ Group, as a large municipal, highway construction enterprise founded in 1948, is in the industry. The area of infrastructure construction in the region is playing an important role. With the continuous improvement of the marketization of the infrastructure engineering industry and the constant changes of the internal and external environment, enterprises are also facing enormous challenges. A set of system, long-term and feasible development strategic planning has become very important. Through the deep investigation of SZ Group, combined with the theories of PEST Model, Porter's five Force Model, SWOT Analysis method, Core Competitiveness Analysis method and value chain Analysis method in strategic management, this paper discusses the external environment faced by SZ Group. On the basis of comprehensive analysis of internal resources and capabilities, the strategic planning of SZ Group was formulated, and the strategic choice that SZ Group should adopt defensive strategy and twisting strategy, supplemented by other strategies, was determined. The overall strategic objectives and operational planning are formulated; The system of strategic implementation and the mode of management and control are set up, the function of headquarters and the resources to be controlled are defined, and the guarantee measures of strategic implementation are implemented to guide and promote the strategic management and smooth implementation of SZ Group.
【学位授予单位】：东北大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.92;F272

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