南车株机公司跨产业及跨区域发展战略研究
发布时间：2018-11-27 18:09
【摘要】：作为一家国有性质的轨道交通装备制造企业,南车株洲电力机车有限公司(以下简称“南车株机公司”)得益于国家4万亿的经济刺激政策以及国内制造成本低等先天优势,近些年实现了迅猛发展,在国内国外的市场影响力也日益剧增。但随着国内轨道装备市场的日益饱和、竞争力越发激烈以及制造成本的不断上涨,南车株机公司营收所面临的“天花板”日渐凸显。为了在未来的市场中保持已有的市场地位,进一步拓展经营规模,实现自身综合实力的全面提升,并筹谋与西门子、阿尔斯通及庞巴迪等国际巨头的直面竞争,跨产业及跨区域发展将是南车株机公司的组合选项之一。 本文基于跨产业及跨区域经营战略相关理论,分析了国有企业实施跨产业及跨区域经营的动因及发展趋势,针对南车株洲电力机车有限公司的企业特性,利用SWOT分析、五力分析及PEST分析,确定了南车株机公司跨产业及跨区域发展战略的实施可行性及其发展方向的选定形式,并基于协同理论分别对战略的架构和路径进行了设计。通过研究分析,本文认为南车株机公司跨产业和跨区域经营战略实施过程中应以相关性业务领域和市场区域为主,适度探索非相关性业务领域和市场区域,而在切入跨产业和跨区域经营战略过程中应以渐变式与突变式相结合的方式进入。 本文的研究为南车株机公司跨产业和跨区域经营战略的实施提供了理论依据,实施效果良好,对中国国有企业在当前市场形势下进行现代化多元化战略升级具有一定的参考意义。
[Abstract]:As a state-owned rail transit equipment manufacturing company, Nanchang Zhuzhou Electric Locomotive Co., Ltd. (hereinafter referred to as "Nanchuan Zhuzhou Electric Locomotive Company") has benefited from the country's $4 trillion economic stimulus policy and the inherent advantages of low domestic manufacturing costs. In recent years, achieved rapid development, domestic and foreign market influence is also increasing. But as the domestic rail equipment market becomes increasingly saturated, competitive and manufacturing costs continue to rise, the "ceiling" facing the company's revenues is becoming increasingly prominent. In order to maintain the existing market position in the future market, to further expand the business scale, to realize the overall upgrading of its comprehensive strength, and to plan to face up to the competition with the international giants such as Siemens, Alstom and Bombardier, Cross-industry and cross-regional development will be one of the combination options of Nanche. Based on the theory of cross-industry and cross-regional management strategy, this paper analyzes the motivation and development trend of state-owned enterprises to implement cross-industry and trans-regional management. According to the enterprise characteristics of Nanchang Zhuzhou Electric Locomotive Co., Ltd, this paper uses SWOT to analyze. Based on the analysis of five forces and PEST, the feasibility of implementing the cross-industry and cross-regional development strategy and the selected form of its development direction are determined, and the structure and path of the strategy are designed based on the synergy theory. Based on the research and analysis, this paper thinks that in the process of implementing the cross-industry and cross-regional management strategy, the related business field and market area should be the main focus, and the non-related business field and market area should be explored moderately. In the process of cross-industry and cross-regional management strategy, it should be entered by the combination of gradual change and mutation. The research in this paper provides a theoretical basis for the implementation of cross-industry and cross-regional management strategy of Nanche Zhuji Company, and the effect of the implementation is good. It has certain reference significance for Chinese state-owned enterprises to carry on modernization diversification strategy upgrade under the current market situation.
【学位授予单位】：中南大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.472;F272
本文编号：2361631
[Abstract]:As a state-owned rail transit equipment manufacturing company, Nanchang Zhuzhou Electric Locomotive Co., Ltd. (hereinafter referred to as "Nanchuan Zhuzhou Electric Locomotive Company") has benefited from the country's $4 trillion economic stimulus policy and the inherent advantages of low domestic manufacturing costs. In recent years, achieved rapid development, domestic and foreign market influence is also increasing. But as the domestic rail equipment market becomes increasingly saturated, competitive and manufacturing costs continue to rise, the "ceiling" facing the company's revenues is becoming increasingly prominent. In order to maintain the existing market position in the future market, to further expand the business scale, to realize the overall upgrading of its comprehensive strength, and to plan to face up to the competition with the international giants such as Siemens, Alstom and Bombardier, Cross-industry and cross-regional development will be one of the combination options of Nanche. Based on the theory of cross-industry and cross-regional management strategy, this paper analyzes the motivation and development trend of state-owned enterprises to implement cross-industry and trans-regional management. According to the enterprise characteristics of Nanchang Zhuzhou Electric Locomotive Co., Ltd, this paper uses SWOT to analyze. Based on the analysis of five forces and PEST, the feasibility of implementing the cross-industry and cross-regional development strategy and the selected form of its development direction are determined, and the structure and path of the strategy are designed based on the synergy theory. Based on the research and analysis, this paper thinks that in the process of implementing the cross-industry and cross-regional management strategy, the related business field and market area should be the main focus, and the non-related business field and market area should be explored moderately. In the process of cross-industry and cross-regional management strategy, it should be entered by the combination of gradual change and mutation. The research in this paper provides a theoretical basis for the implementation of cross-industry and cross-regional management strategy of Nanche Zhuji Company, and the effect of the implementation is good. It has certain reference significance for Chinese state-owned enterprises to carry on modernization diversification strategy upgrade under the current market situation.
【学位授予单位】：中南大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.472;F272
【参考文献】
相关期刊论文 前7条
1 张小红;;多元化战略与公司绩效实证研究——基于沪深A股上市公司数据[J];财会通讯;2010年06期
2 李锦锋;;浅析多元化战略的关键因素[J];经营管理者;2009年24期
3 蒋学伟;;动荡环境中的企业持续竞争优势[J];经济管理;2002年02期
4 张菊香;;企业实施多元化战略的成因与策略分析[J];中国商界(上半月);2010年08期
5 童有好;美国企业并购发展史对我国的启示[J];理论建设;1998年06期
6 毛蕴诗;多元化经营三维模型及多元化经营的几个命题[J];中山大学学报(社会科学版);2004年06期
7 王吉鹏;;国企“多元化”三大趋势[J];现代国企研究;2011年12期
，本文编号：2361631
本文链接：https://www.wllwen.com/jingjilunwen/gongyejingjilunwen/2361631.html
