LHJG内饰门板国产化项目质量管理研究

发布时间：2018-12-07 09:09

【摘要】：2013年全国的汽车总销售量达到了2198万辆,同比2012年增长了14%。各大国外品牌的汽车为了扩大在中国汽车市场的占有率,采取了提升服务品质、降低汽车价格、更新汽车换代、拓宽销售渠道等一系列措施,这些措施中最有效的方法是降低汽车的销售价格,国外品牌汽车的国产化正是在这一背景下应运而生。如何保证国外品牌汽车在国产化过程中保持原有的质量,正是本论文的研究内容。本文在对项目质量管理的相关概念、理论综述的基础上,以LHJG内饰门板国产化项目为研究对象,首先开展项目的质量策划,明确了项目的质量方针目标、组织机构及资源配置；其次,对项目实施的质量控制进行了人员、设备、材料、环境管理等内容的讨论；最后,对项目实施过程中存在的问题进行了分析,并提出了相应的改进措施。对其它汽车内饰国产化项目有一定的借鉴价值。
[Abstract]:Total car sales reached 21.98 million units in 2013, up 14% from 2012. In order to expand their share of the Chinese auto market, major foreign brands have taken a series of measures, such as improving service quality, lowering car prices, renewing automobile generation, broadening sales channels, and so on. The most effective method of these measures is to reduce the selling price of the automobile, and the localization of the foreign brand automobile comes into being under this background. How to ensure the original quality of foreign brand automobile in the process of localization is the research content of this paper. On the basis of the related concepts and theories of project quality management, this paper takes the LHJG interior door panel localization project as the research object. Firstly, the quality planning of the project is carried out, and the quality policy goal, organization and resource allocation of the project are defined. Secondly, it discusses the personnel, equipment, materials, environmental management and other contents of the quality control of the project implementation. Finally, the problems existing in the implementation of the project are analyzed, and the corresponding improvement measures are put forward. It has some reference value to other domestic auto interior decoration projects.
【学位授予单位】：南京理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：U468;F426.471

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