浙江森马服饰股份有限公司投资价值分析
发布时间：2018-12-08 18:13
【摘要】：改革开放以来,我国服装业经历了30年的高速发展。但自2012年以来,国内服装行业遭遇了存货大规模积压的问题,导致行业的发展速度出现较大的下降,这在休闲装市场更为明显。但至2013年底,行业发展已至拐点,增速回暖已初见可能。目前,我国服装业行业发展模式正发生转变,开始由外延扩张逐渐进入到内生增长阶段。因此,在发展方式面临转型的时刻,国内知名服装企业如何应对、未来发展前景如何将是值得研究的问题。因此,本文正是选择在行业发展方式面临转变的关键时点,选取了行业内的代表企业“浙江森马服饰有限公司”,从宏观经济情况、行业情况、公司情况三个方面进行分析,认为城镇化将成为促使服装行业发展的重要宏观因素；服装行业增速下降已至拐点,回暖已初见可能；森马服饰治理结构完善,公司主营业务、财务状况较好,具备较强的核心竞争力,结合盈利预测,认为公司具有较高的长期投资价值。
[Abstract]:Since the reform and opening up, China's clothing industry has experienced 30 years of rapid development. But since 2012, the domestic clothing industry has encountered a large backlog of inventory, resulting in a large decline in the pace of development of the industry, which is more obvious in the casual clothing market. But by the end of 2013, the industry has reached an inflection point, the growth rate has begun to pick up. At present, the pattern of clothing industry in China is changing from extension to endogenous growth. Therefore, at the time of the transformation of the development mode, it is worth studying how to deal with the domestic famous clothing enterprises and what the future development prospects will be. Therefore, this paper chooses the key point of changing the development mode of the industry, selects the representative enterprise "Zhejiang Senma Apparel Co., Ltd" in the industry, analyzes from the macroeconomic situation, the industry situation, the company situation three aspects, carries on the analysis from the macroscopic economic situation, the industry situation, the company situation. It is believed that urbanization will become an important macro factor to promote the development of garment industry. Clothing industry growth has been reduced to the inflection point, warming has been seen initially possible; The management structure of Senma dress is perfect, the main business of the company is in good financial condition, and it has strong core competitive power. Combined with the forecast of profit, it is considered that the company has higher long-term investment value.
【学位授予单位】：南京大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.86;F406.7
本文编号：2368785
[Abstract]:Since the reform and opening up, China's clothing industry has experienced 30 years of rapid development. But since 2012, the domestic clothing industry has encountered a large backlog of inventory, resulting in a large decline in the pace of development of the industry, which is more obvious in the casual clothing market. But by the end of 2013, the industry has reached an inflection point, the growth rate has begun to pick up. At present, the pattern of clothing industry in China is changing from extension to endogenous growth. Therefore, at the time of the transformation of the development mode, it is worth studying how to deal with the domestic famous clothing enterprises and what the future development prospects will be. Therefore, this paper chooses the key point of changing the development mode of the industry, selects the representative enterprise "Zhejiang Senma Apparel Co., Ltd" in the industry, analyzes from the macroeconomic situation, the industry situation, the company situation three aspects, carries on the analysis from the macroscopic economic situation, the industry situation, the company situation. It is believed that urbanization will become an important macro factor to promote the development of garment industry. Clothing industry growth has been reduced to the inflection point, warming has been seen initially possible; The management structure of Senma dress is perfect, the main business of the company is in good financial condition, and it has strong core competitive power. Combined with the forecast of profit, it is considered that the company has higher long-term investment value.
【学位授予单位】：南京大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.86;F406.7
【参考文献】
相关期刊论文 前1条
1 陈小悦,徐晓东;股权结构、企业绩效与投资者利益保护[J];经济研究;2001年11期
，本文编号：2368785
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