中铁二局第五工程有限公司竞争战略研究

发布时间：2018-12-13 23:45

【摘要】：随着世界经济全球化的浪潮和我国经济的持续发展,全面建设小康社会的进程加快,我国发展处于可以大有作为的重要战略机遇期,同时,国有建筑企业将面临越来越复杂的竞争环境和越来越强的竞争对手。然而,由于国家宏观经济政策对建筑行业影响相对较大,所有的国有铁路建筑企业长期处于政策和集团公司的保护之下,铁路工程作为主导业务的短视经营思想严重植根,许多国有大型铁路建筑企业缺乏明确的市场竞争战略,因而在完全放开的市场竞争中,缺乏针对性的经营方针,市场份额止步不前,工程项目盈利能力下降,经济效益滑坡,经营形势严峻。尽管各国有铁路建筑企业正在培育和构建自己的核心竞争能力,但所形成的竞争优势并不突出。因此,现实要求国有铁路建筑企业必须制订出一个清晰的竞争战略以摆脱自身不利因素,占据建筑市场主体,并指导企业走向更具竞争力、可持续发展的光明未来。本文以中铁二局集团第五工程有限公司为研究对象,在借鉴前人研究成果的基础上,综合运用战略管理的相关理论和分析方法对该公司的竞争战略进行了深入的分析。首先,介绍了本研究的背景、意义以及所采用的研究方法和思路,进而从战略及战略管理的定义和基本理论,竞争战略的类型和分析方法三个方面进行了简要的梳理。其次,从宏观环境、行业环境和竞争对手等三个方面入手,运用PEST分析工具和Michael·Porter的“五力模型”分析中铁二局第五工程有限公司所处的外部环境,利用外部因素评价矩阵(EFE)定量分析该公司所面临的机遇与挑战；运用内部因素评价矩阵(IFE)定量分析企业内部环境的资源和能力的优、劣势；在内外部因素评价分析的基础上采用SWOT分析工具,对公司在建筑行业市场竞争的优势与劣势、机会与威胁进行总体性分析。最后,根据企业的愿景和实际,进一步提出与公司相匹配的战略方向,制定企业的竞争战略,并在此基础上提出企业竞争战略的实施方案及相应的保障措施,借此进一步提升公司的核心竞争力和企业整体效益。同时,希望本研究结果及观点能够对中铁二局第五工程有限公司在日趋激烈的市场和行业竞争中制定更为科学、合理、有效的竞争战略提供参考价值和可操作性,也为同行同质企业的改革、发展、竞争和创新具有一定的借鉴意义。
[Abstract]:With the tide of world economic globalization and the sustained development of our economy, the process of building a well-off society in an all-round way is speeding up, and China's development is in an important strategic opportunity period in which great achievements can be made, at the same time, State-owned construction enterprises will face more and more complex competition environment and stronger competitors. However, because the national macroeconomic policy has a relatively large impact on the construction industry, all state-owned railway construction enterprises have been under the protection of the policy and group companies for a long time, and the short-sighted management thought of railway engineering as the leading business has taken a serious root in it. Many large state-owned railway construction enterprises lack a clear market competition strategy, so in the completely open market competition, they lack the targeted management policy, the market share is stagnant, the profitability of engineering projects is declining, and the economic benefits are declining. The business situation is grim. Although railway construction enterprises in various countries are cultivating and constructing their own core competitive ability, the competitive advantages formed by them are not outstanding. Therefore, the reality requires the state-owned railway construction enterprises to formulate a clear competitive strategy to get rid of their own unfavorable factors, to occupy the main body of the construction market, and to guide the enterprises towards a bright future of more competitive and sustainable development. This paper takes the fifth engineering co., Ltd. Of the second bureau group of china railway as the research object, on the basis of drawing lessons from the previous research results, synthetically applies the relevant theory and analysis method of strategic management to deeply analyze the competition strategy of the company Firstly, this paper introduces the background, significance, research methods and ideas of this study, and then briefly combs the definition and basic theory of strategy and strategic management, the types of competitive strategy and the analytical methods. Secondly, from three aspects of macro environment, industry environment and competitors, using PEST analysis tool and Michael Porter's "five Force Model" to analyze the external environment of China Railway second Bureau Fifth Engineering Co., Ltd. The external factor evaluation matrix (EFE) is used to analyze the opportunities and challenges faced by the company. The internal factor evaluation matrix (IFE) is used to quantitatively analyze the advantages and disadvantages of the resources and capabilities of the internal environment of the enterprise. Based on the analysis of internal and external factors, this paper uses SWOT analysis tool to analyze the advantages and disadvantages, opportunities and threats of the company's competition in the construction industry market. Finally, according to the vision and practice of the enterprise, the paper further puts forward the strategic direction matching with the company, and formulates the competitive strategy of the enterprise, and on this basis, puts forward the implementation plan and the corresponding safeguard measures of the enterprise competition strategy. In order to further enhance the core competitiveness of the company and the overall efficiency of the enterprise. At the same time, it is hoped that the results and viewpoints of this study can provide reference value and maneuverability for the company to formulate a more scientific, reasonable and effective competitive strategy in the increasingly fierce market and industry competition. Also for peer homogeneous enterprise reform, development, competition and innovation has certain reference significance.
【学位授予单位】：兰州大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.92

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