A公司多媒体核心人才招聘策略研究

发布时间：2018-12-21 19:29

【摘要】：当今企业之间的竞争，归根到底是企业人才的竞争。企业要想在竞争中取得长期优势，最根本的因素是人力的竞争。人力资源管理越来越体现出其在企业管理中的重要作用。可以说，人力资源是组织中最具有能动性的资源。怎样才能吸引到企业所需要的优秀人才，如何让企业现有的人力资源发挥出最大效用，支持企业实现其战略目标，是每一个管理者和领导都必须认真思考的问题，这也正是企业的最高管理者越来越多的出自人力资源管理领域的一个重要原因。战略人力资源管理认为人力资源是企业总体战略不可或缺的重要组成部分，并且认为人力是第一重要的资源。企业只有努力为员工提供以发挥其职业能力的有效平台，才能够充分调动员工的创造力，从而提高企业的竞争力。人力资源管理工作包括十余模块，而作为人力资源管理实践之一的招聘工作，在人力资源管理中有着极其重要的地位，招聘工作的质量直接影响着企业战略实施的效果。建立在战略人力资源管理理论基础上的招聘与传统招聘的区别在于其更具有战略性、系统性和目标导向性。而目前国内关于战略人力资源管理中的招聘问题研究并不成熟，多是借鉴国外的研究成果。事实上国外研究也是始于上世纪八十年代，成果大多只局限于单独阐述理论、招聘面试等理论和实践，尚没有成型的招聘方法和模型。近年来，伴随着网络技术、数字技术以及通信技术的发展成熟，多媒体产业如雨后春笋散发勃勃生机。多媒体产业已经形成了多行业的产业集合，甚至被称为21世纪知识经济中的核心产业，作为国民经济的又一增长点，几乎可以与IT产业相媲美。目前在中国，多媒体产业发展势头迅猛，后劲十足，因此而催生了许多以高科技与文化融合为特征的创意产业公司。随着国家扶持力度的加大，众多中小型多媒体企业也开始迅速崛起，同时，跨国公司争相涌入，多媒体产业发展商机巨大，产业规模非常有希望成为国民经济第一支柱产业。然而国内兼通艺术与电脑技术的复合型数字娱乐人才的欠缺，，人才结构失衡和人才培养模式的落后却制约了该行业的发展，数字艺术人才已被纳入国家人才培养计划。本文是基于战略人力资源管理理论对A公司多媒体核心人才招聘策略的研究。首先研究战略人力资源管理的相关理论及招聘管理理论；然后将理论与实践结合，基于A公司的人力资源和组织现状，对A公司人力资源规划和管理状况，特别是对多媒体核心技术人才的招聘管理进行了研究；基于对人力资源环境的SWOT分析，提出了A公司多媒体核心技术人才招聘工作现状中需要进行探讨与研究的方向以结束本文。
[Abstract]:In the final analysis, the competition between enterprises is the competition of talents. In order to gain long-term advantage in competition, the most fundamental factor is the competition of human resources. Human resource management more and more reflects its important role in enterprise management. It can be said that human resources are the most active resources in the organization. How to attract the outstanding talents that the enterprise needs, how to make the existing human resources of the enterprise exert the maximum utility, and how to support the enterprise to realize its strategic goal, is the question that every manager and leader must seriously consider. This is also an important reason why more and more top managers of enterprises come from the field of human resources management. Strategic human resource management thinks that human resource is an indispensable part of the overall strategy of an enterprise, and that human resource is the first important resource. Only by making great efforts to provide an effective platform for employees to bring their professional abilities into full play can enterprises fully mobilize their creativity and improve their competitiveness. Human resource management includes more than ten modules. As one of the practice of human resource management, recruitment plays an extremely important role in human resource management. The quality of recruitment directly affects the effect of enterprise strategy implementation. The difference between recruitment based on the theory of strategic human resource management and traditional recruitment is that it is more strategic, systematic and goal-oriented. At present, the domestic research on recruitment in strategic human resources management is not mature, most of which are based on the research results of foreign countries. As a matter of fact, the research abroad began in the eighties of last century, and most of the achievements are limited to the theory and practice of individual elaboration, recruitment interview and so on, but there are no formalized recruitment methods and models. In recent years, with the development of network technology, digital technology and communication technology, multimedia industry has sprung up. Multimedia industry has formed a multi-industry industrial assembly, even known as the core industry in the 21st century knowledge economy, as another growth point of the national economy, almost comparable to the IT industry. At present, the multimedia industry is developing rapidly in China, so many creative industry companies characterized by the combination of high technology and culture have been spawned. With the increase of national support, many small and medium-sized multimedia enterprises have also begun to rise rapidly. Meanwhile, multinational companies are rushing in, and the multimedia industry has huge business opportunities, and the industrial scale is very promising to become the first pillar industry of the national economy. However, the lack of digital entertainment talents, the imbalance of talent structure and the backwardness of talent training mode restrict the development of the industry, and digital art talents have been brought into the national talent training plan. This paper is based on the strategic human resource management theory to A company multimedia core talent recruitment strategy. Firstly, the related theories of strategic human resource management and recruitment management theory are studied. Then combining theory with practice, based on the current situation of human resources and organization of company A, the paper studies the situation of human resource planning and management, especially the recruitment and management of multimedia core technical talents. Based on the SWOT analysis of human resource environment, this paper puts forward the direction of discussion and research in the recruitment of multimedia core technology talents in company A in order to conclude this paper.
【学位授予单位】：中国海洋大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F272.92;F426.6

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