泰山公司在立体车库制造业中的竞争战略研究

发布时间：2018-12-23 10:46

【摘要】：随着汽车工业的迅猛发展,我国汽车的产量呈几何基数增长。与此同时,汽车数量的增长与停车位短缺的矛盾日益突出。立体车库制造业是在此背景中出现的新兴产业,该产业中的企业发展面临着巨大的挑战和机遇。为探讨立体车库制造企业的竞争战略及实施措施,本文以泰山公司为例进行研究。该公司是从事智能化立体停车设备和仓储设备制造、销售、安装、维保业务的专业公司,拥有近70项专利技术,产品质量及功能较同类产品领先。公司抓住立体车库行业高速发展的有利时机,凭借自身良好的技术实力、强大的研发能力和先进的运作模式,借助政策优势在行业中占据了一席之地,近两年发展迅猛。但随着发展,公司也出现了市场营销环节薄弱,固定资产投入过快使得企业资金紧张,成本上升等问题,面对市场的巨大需求和激烈的市场竞争,企业缺乏清晰的战略选择和定位。选择何种竞争战略加以实施才能抓住机会并应对外部环境的威胁,是泰山公司当前需要迫切解决的问题。本论文从外部环境和内部资源能力两方面对泰山公司进行了深入剖析,探讨其面临的机会、威胁,以及具备的优势和劣势。通过SWOT分析最后得到泰山公司的战略定位,从差异化战略的视角具体探讨了该公司的竞争战略,最后从组织管理、考核机制、经营管理、业务流程打造、人才引进和企业文化建设等方面提出了相应的实施保障措施。本研究指出企业应清醒地认识行业环境及立体车库业竞争特点,根据具体情况制定具有竞争力的经营模式和市场竞争方式,适时调整企业的管理制度,使企业能够获取长期的生存和发展。
[Abstract]:With the rapid development of automobile industry, the output of automobile in China is increasing from geometric base. At the same time, the contradiction between the growth of the number of cars and the shortage of parking space is increasingly prominent. The stereoscopic garage manufacturing industry is a new industry in this background. The development of the enterprises in this industry is faced with great challenges and opportunities. In order to discuss the competitive strategy and implementing measures of stereoscopic garage manufacturing enterprises, this paper takes Taishan Company as an example. The company is engaged in intelligent three-dimensional parking equipment and storage equipment manufacturing, sales, installation, maintenance and maintenance business of professional companies, with nearly 70 patents technology, product quality and function than similar products leading. The company seize the favorable opportunity of the rapid development of the stereoscopic garage industry, with its own good technical strength, strong R & D capabilities and advanced operation mode, with the help of policy advantages in the industry occupied a place, the recent two years of rapid development. But along with the development, the company also appeared the marketing link is weak, the fixed assets investment too fast causes the enterprise capital to be tight, the cost rises and so on question, faces the market huge demand and the fierce market competition. The enterprise lacks clear strategic choice and position. It is urgent for Taishan Company to choose which competitive strategy to implement in order to seize the opportunity and deal with the threat of external environment. This paper makes a deep analysis of Taishan Company from two aspects of external environment and internal resource ability, and discusses the opportunities, threats, strengths and weaknesses of Taishan Company. Finally, through the analysis of SWOT, we get the strategic orientation of Taishan Company, discuss the competition strategy of Taishan Company from the perspective of differentiation strategy, and finally, from the organizational management, assessment mechanism, management, business process building, Talent introduction and corporate culture construction and other aspects of the implementation of the corresponding safeguards. This study points out that enterprises should clearly understand the industry environment and the characteristics of three-dimensional garage industry competition, formulate competitive business model and market competition mode according to the specific conditions, and adjust the management system of the enterprise in good time. To enable enterprises to obtain long-term survival and development.
【学位授予单位】：华中科技大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.471;F272

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