西婷公司网络营销存在的问题及对策研究
发布时间：2019-03-01 07:33
【摘要】：上世纪九十年代初，，国际互联网的迅猛发展为网络技术的进步创造了良好的环境，在这种情形下，互联网得到了进一步普及。全球各大企业也把目光投递到了网络市场，试图通过改善和创新管理营销办法的方式来分一杯羹。随着国际互联网络的发展，整个社会已悄然步入电子商务的大环境，人们的生活也逐渐被其影响，不论什么样的企业都无法忽视互联网带来的巨大商机。在信息爆炸的年代，人们接受和传递信息的方式发生了天翻地覆的变化，网络的出现直接改变了人们工作、生活和学习的模式，面对这种情形，企业唯有不断地完善和创新自己的经营模式、管理理念才能跟上快速发展的时代节奏。 网络营销是借助于互联网来实现营销目标的一种全新的市场营销方式，它的诞生极大地符合了人们的消费理念和企业的营销需求。网络营销涵盖了电子交易、市场信息收集、客户服务、渠道、促销等多种职能。本文以网络营销职能为脉络，通过对西婷公司的网络营销现状进行分析与研究，找出其网络营销中暴露出来的缺陷，并针对这些问题给出相应的解决办法，以帮助西婷公司进一步提升企业的网络营销水平。
[Abstract]:In the early 1990s, the rapid development of the Internet has created a good environment for the progress of network technology. In this situation, the Internet has been further popularized. Companies around the world have also turned their sights on the online market, trying to get a piece of it by improving and innovating management marketing methods. With the development of the Internet, the whole society has entered into the environment of e-commerce quietly, and people's life is gradually influenced by it. No matter what kind of enterprise can't ignore the huge business opportunities brought by the Internet. In the era of information explosion, the way people receive and transmit information has changed dramatically, and the emergence of the network has directly changed the way people work, live and learn, and in the face of this situation, Only by constantly perfecting and innovating their own business model can the management concept keep pace with the rapid development of the times. Network marketing is a brand-new marketing method to realize marketing goal with the help of Internet. Its birth accords with people's consumption idea and marketing demand of enterprises. E-marketing covers electronic transactions, market information collection, customer service, channels, promotions and other functions. This article takes the network marketing function as the vein, through carries on the analysis and the research to the Xiting company's network marketing present situation, finds out its network marketing exposes the flaw, and gives the corresponding solution to these problems. In order to help Xiting company to further improve the enterprise's network marketing level.
【学位授予单位】：沈阳理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F416.72;F274
本文编号：2432214
[Abstract]:In the early 1990s, the rapid development of the Internet has created a good environment for the progress of network technology. In this situation, the Internet has been further popularized. Companies around the world have also turned their sights on the online market, trying to get a piece of it by improving and innovating management marketing methods. With the development of the Internet, the whole society has entered into the environment of e-commerce quietly, and people's life is gradually influenced by it. No matter what kind of enterprise can't ignore the huge business opportunities brought by the Internet. In the era of information explosion, the way people receive and transmit information has changed dramatically, and the emergence of the network has directly changed the way people work, live and learn, and in the face of this situation, Only by constantly perfecting and innovating their own business model can the management concept keep pace with the rapid development of the times. Network marketing is a brand-new marketing method to realize marketing goal with the help of Internet. Its birth accords with people's consumption idea and marketing demand of enterprises. E-marketing covers electronic transactions, market information collection, customer service, channels, promotions and other functions. This article takes the network marketing function as the vein, through carries on the analysis and the research to the Xiting company's network marketing present situation, finds out its network marketing exposes the flaw, and gives the corresponding solution to these problems. In order to help Xiting company to further improve the enterprise's network marketing level.
【学位授予单位】：沈阳理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F416.72;F274
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本文编号：2432214
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