中金黄金股份有限公司战略发展研究
发布时间：2019-03-08 15:48
【摘要】：黄金作为一种实物资产，它的价值是客观存在的。进入新世纪之后，伴随着国际政治格局和经济格局的不断变化，黄金作为金融稳定之“锚”的作用就逐渐显现出来，尤其是2008年爆发的全球性金融危机，黄金的避险功能和重大战略意义尤为更加凸显了。战略问题是一个长远问题，是解决公司可持续发展的关键问题。目前，中金黄金面临着良好的发展机遇，同样也遭遇了一定的挑战。本文结合对中金黄金内外部因素的机会和威胁的分析，提出相应的战略方案，，为中金黄金的决策者提供一定的参考和建议。 本文在分析国内外战略管理理论的基础上，运用SWOT分析、IFE/EFE、五力竞争模型等工具，对中金黄金的内外部因素进行评价分析得出：外部因素的优势在于国民经济、国家政策、行业发展形势方面，劣势在于黄金价格下行、安全环保标准提高、矿业行业竞争加剧等方面；内部因素的优势在于品牌、股东、各项指标总体平稳、降本增效、科技攻关方面，劣势在于经济效益滑坡、关键人才不足等方面。因此，中金黄金应该针对自身的优劣势，制定相应的公司战略，加强生产组织和管理，推进改革创新，加快人才队伍建设，强化安全环保工作，发挥优势，克服劣势，使公司的发展运行更上一个新的台阶。
[Abstract]:Gold as a kind of physical asset, its value is objective existence. After entering the new century, with the continuous change of the international political pattern and the economic pattern, the role of gold as the anchor of financial stability has gradually emerged, especially the global financial crisis that broke out in 2008. Gold's risk-aversion function and great strategic significance are even more prominent. Strategic problem is a long-term problem, which is the key problem to solve the sustainable development of the company. At present, China Gold is facing a good development opportunity, also encountered a certain challenge. Combined with the analysis of the opportunities and threats of the internal and external factors of China Gold, this paper puts forward the corresponding strategic plan, which provides some references and suggestions for the decision-makers of China Gold and Gold. On the basis of analyzing the theory of strategic management at home and abroad, using the tools of SWOT analysis, IFE/EFE, five-force competition model and so on, this paper evaluates and analyzes the internal and external factors of Chinese gold and gold: the advantage of external factors lies in the national economy, National policy, the industry development situation, the disadvantage lies in the gold price downward, the safety and environmental protection standard raise, the mining industry competition intensifies, and so on; The advantage of internal factors lies in brand, shareholder, all indexes are stable, cost-cutting and efficiency-increasing, science and technology to solve key problems, the disadvantage lies in the decline of economic benefits, the shortage of key personnel and so on. Therefore, China Gold and Gold should aim at its own advantages and disadvantages, formulate corresponding company strategies, strengthen production organization and management, promote reform and innovation, speed up the construction of talents, strengthen the work of safety and environmental protection, give full play to its strengths, and overcome weaknesses. To make the development and operation of the company to a new stage.
【学位授予单位】：首都经济贸易大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F272;F426.32
本文编号：2436956
[Abstract]:Gold as a kind of physical asset, its value is objective existence. After entering the new century, with the continuous change of the international political pattern and the economic pattern, the role of gold as the anchor of financial stability has gradually emerged, especially the global financial crisis that broke out in 2008. Gold's risk-aversion function and great strategic significance are even more prominent. Strategic problem is a long-term problem, which is the key problem to solve the sustainable development of the company. At present, China Gold is facing a good development opportunity, also encountered a certain challenge. Combined with the analysis of the opportunities and threats of the internal and external factors of China Gold, this paper puts forward the corresponding strategic plan, which provides some references and suggestions for the decision-makers of China Gold and Gold. On the basis of analyzing the theory of strategic management at home and abroad, using the tools of SWOT analysis, IFE/EFE, five-force competition model and so on, this paper evaluates and analyzes the internal and external factors of Chinese gold and gold: the advantage of external factors lies in the national economy, National policy, the industry development situation, the disadvantage lies in the gold price downward, the safety and environmental protection standard raise, the mining industry competition intensifies, and so on; The advantage of internal factors lies in brand, shareholder, all indexes are stable, cost-cutting and efficiency-increasing, science and technology to solve key problems, the disadvantage lies in the decline of economic benefits, the shortage of key personnel and so on. Therefore, China Gold and Gold should aim at its own advantages and disadvantages, formulate corresponding company strategies, strengthen production organization and management, promote reform and innovation, speed up the construction of talents, strengthen the work of safety and environmental protection, give full play to its strengths, and overcome weaknesses. To make the development and operation of the company to a new stage.
【学位授予单位】：首都经济贸易大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F272;F426.32
【参考文献】
相关期刊论文 前1条
1 程桂义;;我国黄金行业发展现状及产业政策分析[J];现代企业教育;2013年06期
相关硕士学位论文 前1条
1 王莉明;中金黄金股份有限公司投资价值分析[D];厦门大学;2008年
本文编号：2436956
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