X公司家用吸尘器新产品开发策略研究

发布时间：2019-03-13 16:24

【摘要】：经济的知识化和全球化使得市场竞争日趋激烈,客观要求企业高度重视新产品开发。企业如何根据内外部环境情况,构建合理组织,制定科学的新产品开发定位、实施策略,有效调用各种资源,是新产品开发取得成功的核心条件。在系统描述选题背景及研究意义的基础上,从新产品相关概念及新产品开发影响因素两个方面综述已有研究。分别从开发组织管理、新开发项目、开发绩效、开发经费投入及开发人员队伍等五个方面分析X公司家用吸尘器新产品开发现状。再详细分析X公司家用吸尘器新产品开发环境分析。系统分析行业外部环境,对行业内部环境,运用五力竞争模型分析现有竞争者、潜在进入者、替代产品、购买者讨价还价能力以及供应者讨价还价能力的实际情况。进而依照地理标准、消费者因素、产品因素分析家用吸尘器市场细分情况,结合X公司现有主导家用吸尘器产品分析新产品开发市场定位。最后从开发战略、企业文化、组织要素、管理制度、技术策略、市场要素、资金投入等要素入手,分析符合X公司家用吸尘器新产品开发的合理策略,以期为X公司乃至中国其他家用吸尘器公司进行科学的新产品开发提供策略支持。
[Abstract]:The knowledge and globalization of economy make the market competition become more and more fierce, and objectively require the enterprises to attach great importance to the new product development. The core condition of success of new product development is how to build a reasonable organization based on the internal and external environment, establish a scientific new product development location, implement a strategy, and effectively call various resources. Based on the background and research significance of the system description, this paper reviews the existing research on the new product-related concepts and the influence factors of the new product development. The present situation of new product development of domestic vacuum cleaner is analyzed from five aspects, such as development organization management, new development project, development performance, fund input and developer team. In this paper, the new product development environment of the domestic vacuum cleaner of the company is analyzed in detail. The paper analyzes the external environment of the industry, analyzes the internal environment of the industry, and analyzes the actual situation of the existing competitors, the potential entrants, the substitute products, the buyer's bargaining power and the supplier's bargaining power by using the five-force competition model. In turn, according to the geographical standard, the consumer factor and the market segment of the vacuum cleaner market of the product factor analyst, the market positioning of the new product development market is analyzed in combination with the current leading domestic vacuum cleaner product of the X company. At last, from the factors of development strategy, enterprise culture, organization element, management system, technical strategy, market element and capital investment, this paper analyzes the reasonable strategy of new product development of household vacuum cleaner. So as to provide the strategy support for the scientific new product development of the X-Company and other household cleaner companies in China.
【学位授予单位】：西南科技大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F273.1;F426.6

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