金华XL纺织有限公司产业转型升级的策略研究

发布时间：2019-04-27 05:25

【摘要】：纺织业作为我国的传统产业,在国民经济中占有重要的地位,为国家创造了大量的外汇,解决了大量的就业岗位。在国民经济发展中占有重要的地位。然而世界对各类纺织产品的消费需求正在变化,消费者对纺织产品品质与绿色的要求在消费市场的地位也不够高,缺乏有一定知名度的自主品牌,对环境保护的投入力度不够等,这些都制约了产业的可持续发展。金华XL纺织有限公司作为一家专业从事天然线纱、针织、纺织品生产销售的企业,其规模在金华处于中上水平,并且与其类似的纺织企业较多,在金华地区纺织企业中具有一定的代表性。其原材料就是我国的优势天然资源棉、丝、麻等,在成衣过程中要经过传统的“纺纱——织造——染整”印染过程,对水资源的消耗巨大,污染排放量多,化学染料的成分会对人体造成伤害,所生产的产品也容易褪色和褶皱。产品质量差,生产效率低,大大降低了产品的市场竞争力,影响了企业的市场地位,产业压力巨大。本文运用理论与实践相结合、调查研究和文献归纳相结合、规范分析和实证分析相结合等研究方法,对金华XL纺织有限公司产业转型升级的策略进行研究,从升级机器设备、替换纺织原料、创新制造技术等几方面详细研究了产业转型升级的内容和必要性以及其对环境保护的现实意义。以金华XL纺织有限公司产业转型升级的策略为研究对象,结合企业实际,提出了在加大加快竹纤维(我国自行开发的一种环保型绿色纤维,具有抗菌、抑菌、去除体味、阻挡紫外线的功效)开发的同时,全力做好纳米纤维、二氧化钛纤维、洋麻纤维等绿色天然纤维的开发和应用,争抢纺织产品的绿色制高点,树立绿色环保品牌,提高企业的核心竞争力等策略。希望以此为契机,促使纺织企业提高自主创新能力、强化节能环保意识、推动品牌建设,进一步加快纺织业区域产业结构调整。
[Abstract]:Textile industry, as a traditional industry of our country, occupies an important position in the national economy, has created a large number of foreign exchange for the country, solved a large number of jobs. It plays an important role in the development of national economy. However, the consumption demand for all kinds of textile products in the world is changing, and the consumers' demand for the quality and green of textile products is not high enough in the consumer market, and there is a lack of independent brands with certain popularity. Investment in environmental protection is insufficient, which restricts the sustainable development of the industry. Jinhua XL Textile Co., Ltd. as a professional in the production and sales of natural yarn, knitting, textiles, its scale in Jinhua is in the middle-level, and its similar textile enterprises more, In Jinhua area textile enterprise has certain representative. Its raw materials are the dominant natural resources of our country, such as cotton, silk, hemp, etc. In the process of garment making, we have to go through the traditional "spinning-weaving-dyeing and finishing" printing and dyeing process, which consumes a great deal of water resources and pollutes a lot. Chemical dyes can cause harm to the human body, and the products are easy to fade and fold. Poor product quality, low production efficiency, greatly reduce the market competitiveness of products, affect the market position of enterprises, industrial pressure is huge. Based on the combination of theory and practice, investigation and literature induction, normative analysis and empirical analysis, this paper studies the strategy of industrial transformation and upgrading in Jinhua XL Textile Co., Ltd., from upgrading machinery and equipment. The content and necessity of industrial transformation and upgrading as well as its practical significance to environmental protection are studied in detail in the aspects of replacing textile raw materials and innovative manufacturing technology. Taking the strategy of industrial transformation and upgrading of Jinhua XL Textile Co., Ltd as the research object, combined with the actual situation of the enterprise, this paper puts forward the idea of speeding up bamboo fiber (an environmentally friendly green fiber developed by our country, which has antibacterial, bacteriostasis and body odor removal). At the same time, we should do our best to develop and apply green natural fibers, such as nano-fiber, titanium dioxide fiber, and linen fiber, in order to seize the green commanding height of textile products and set up a green environmental protection brand. To improve the core competitiveness of enterprises and other strategies. We hope to take this as an opportunity to promote textile enterprises to improve the ability of independent innovation, strengthen the awareness of energy conservation and environmental protection, promote brand building, and further speed up the adjustment of regional industrial structure of textile industry.
【学位授予单位】：西南科技大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.81

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