民生工程视角下乳品企业产品分层增值研究

发布时间：2019-06-04 02:07

【摘要】：“世界最多人口的国家吃着世界最毒的食品”等夸张的言论折射出我国食品安全的严重性,“一杯牛奶强壮一个民族”反映出乳品对于民生的重要地位。以“三聚氰胺”事件为代表的系列乳品丑闻,引起政府、民众、社会对乳品质量的高度关注；同时,洋奶粉的大举入侵使国人担忧民族乳品企业的前途与命运,民族乳品企业健康发展与民生息息相关。解决民生工程成为本届政府的重要使命,政府相关部门出台了诸多政策和条例规范乳品生产、保证乳品质量安全,乳品企业面临空前的食品安全压力。不少企业为提高乳品质量而大量增加投入,导致乳品生产成本上升,使本来利润空间就很小的常规乳品生产企业面临可持续发展困境。既要保证乳品的质量与安全,又要有利于民族乳业的长远发展,同时,还要兼顾消费者的购买能力。如何实现这些要求的综合平衡,是本文研究的目的所在。本文首先阐述民生工程对乳品企业的压力,揭示其盈利模式必然面临重大转变；产品质量提高导致企业资金投入增加而使企业上升的成本,有两种办法予以补偿：一是企业进一步挖掘成本潜力,自身消化；二是实行优质优价,提高优质品售价。本文论述了成本自身消化的空间已经非常小,主要的路径应该是优质优价,这是市场规律的客观要求。我国是发展中国家,人民的消费水平总体不高；而在较低的平均消费水平下,又有大量购买力较强的群体存在。这为本文所设想的产品分层增值的乳品企业盈利模式奠定了现实可行性基础。本研究的基本思路是：首先阐述民生工程的宏观背景对企业的影响,引出乳品企业面临盈利模式的根本转变；接着梳理相关理论与研究,为本研究找到着力点；第三部分阐述民生工程下产品分层增值是乳品企业发展的必由之路；第四部分从消费者可接受角度论证产品分层增值的市场可行性;第五部分介绍乳品企业实现产品分层增值的思路与路径；第六部分用现实案例分析佐证乳品企业实施产品分层增值是可行的；最后,简要回顾本研究主要结论及产品分层增值的运用价值与启示。本文的主要研究结论为：(1)产品分层增值是民生工程背景下乳品企业实现可持续发展的必由之路；(2)产品分层增值在我国具备实施的市场可行性；(3)成功案例表明产品分层增值能实现产品质量提高和企业健康发展的双赢局面。根据研究结论,本文认为产品分层增值盈利模式在产品种类多样化、产品市场多元化的行业都具有推广运用价值。
[Abstract]:Exaggerated remarks such as "the world's most populous country eating the world's most poisonous food" reflect the seriousness of China's food safety. "one glass of milk, one nation" reflects the importance of dairy products to people's livelihood. A series of dairy scandals represented by the "melamine" incident have aroused great concern from the government, the public and the society about the quality of dairy products. At the same time, the invasion of foreign milk powder makes people worry about the future and fate of national dairy enterprises, and the healthy development of national dairy enterprises is closely related to people's livelihood. Solving the livelihood project has become an important mission of this government. The relevant government departments have issued many policies and regulations to regulate dairy production to ensure the quality and safety of dairy products. Dairy enterprises are facing unprecedented food safety pressure. In order to improve the quality of dairy products, many enterprises increase their investment, which leads to the increase of dairy production cost, and makes the conventional dairy production enterprises, which have little profit space, face the dilemma of sustainable development. We should not only ensure the quality and safety of dairy products, but also benefit the long-term development of national dairy industry, at the same time, we should also take into account the purchasing power of consumers. How to achieve the comprehensive balance of these requirements is the purpose of this paper. First of all, this paper expounds the pressure of livelihood project on dairy enterprises, and reveals that its profit model is bound to face great changes. There are two ways to compensate for the cost of increasing the capital investment of the enterprise as a result of the improvement of product quality: first, the enterprise further excavates the cost potential and digests itself; the other is to implement the high quality and high price to increase the price of the high quality product. This paper discusses that the space of cost digestion is very small, and the main path should be high quality and high price, which is the objective requirement of market law. China is a developing country, the consumption level of the people is generally not high, and at a lower average consumption level, there are a large number of groups with strong purchasing power. This lays a realistic and feasible foundation for the profit model of dairy enterprises with hierarchical value-added products. The basic ideas of this study are as follows: firstly, it expounds the influence of the macro background of people's livelihood project on enterprises, and leads to the fundamental change of profit model faced by dairy enterprises, then combs the relevant theories and research, and finds the focus for this study. The third part expounds that the layered value-added of products under the people's livelihood Project is the only way for the development of dairy enterprises. The fourth part demonstrates the market feasibility of product hierarchical value-added from the perspective of consumer acceptability, the fifth part introduces the ideas and paths of dairy enterprises to realize product hierarchical value-added. The sixth part proves that it is feasible for dairy enterprises to implement product hierarchical value-added with practical case analysis. Finally, the main conclusions of this study and the application value and enlightenment of product layered value-added are briefly reviewed. The main conclusions of this paper are as follows: (1) the hierarchical value-added of products is the only way for dairy enterprises to realize sustainable development under the background of livelihood engineering, (2) the layered value-added of products has the market feasibility of implementing in our country, (2) the layered value-added of products has the market feasibility of implementing in our country, (3) successful cases show that product hierarchical value-added can achieve a win-win situation of product quality improvement and healthy development of enterprises. According to the conclusion of the study, this paper holds that the product hierarchical value-added profit model has the value of popularization and application in the industries with diversified product types and diversified product markets.
【学位授予单位】：四川农业大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.82

【相似文献】