江苏银行淮安分行零售业务发展战略研究

发布时间：2018-04-13 17:35

本文选题：零售业务 + SWOT分析法　；参考：《南京工业大学》2014年硕士论文

【摘要】：企业发展战略关乎企业发展的长期性、整体性规划,对现代企业的发展来说,具有极其重要的意义。淮安分行作为本地区零售业务运营商,在信息产业化快速发展的今天,其产品和服务模式、内部运行机制以及经营模式,已经不能够满足淮安分行零售业务的发展需要。加之,其他银行大举进入淮安银行零售业务市场,对淮安分行零售业务的生存和发展也产生了非常深远的影响,如果淮安分行零售业务继续沿用以前的管理模式和思想,将不能促进淮安分行的发展,只有利用战略管理理论的思想,其运营体系才不会崩溃。淮安分行零售业务只有积极适应内外部环境的变化,充分利用自身的优势,抓住机遇,制定实时的发展战略,才能够得以生存和发展。本论文以战略管理理论、市场营销以及经营管理等经济学理论为基础,对淮安分行零售业务生存和发展的内外部环境进行了具体分析,以及对其当前战略进行了诊断。在分析企业的战略选择时主要运用了SWOT分析法,对分行零售业务的内外因素进行详细分析,最终确定了淮安分行零售业务的发展战略为精确定位客户群体,创新合作经营模式,同时还要实施人才兴企、实施服务立企、树立特色品牌等。为了让银行零售业务发展战略得到实施,并提出了实施措施及其保障措施。最后,对本论文进行总结,并提出其局限性和发展展望。
[Abstract]:The enterprise development strategy is related to the long-term development of the enterprise. Overall planning is of great significance to the development of modern enterprises.Huai'an Branch, as the retail business operator in this area, has been unable to meet the needs of the retail business development of Huai'an Branch with the rapid development of information industrialization, its product and service model, internal operation mechanism and business model.In addition, other banks have entered the retail business market of Huai'an Bank on a large scale, which has had a very profound impact on the survival and development of the retail business of Huai'an Branch. If the retail business of Huai'an Branch continues to follow the previous management mode and ideas,It will not promote the development of Huaian Branch. Only by using the strategic management theory, its operation system will not collapse.The retail business of Huaian Branch can survive and develop only if it adapts to the changes of internal and external environment, makes full use of its own advantages, catches the opportunity and formulates the development strategy in real time.Based on the economic theories of strategic management, marketing and management, this paper makes a concrete analysis of the internal and external environment for the survival and development of retail business in Huaian Branch, and makes a diagnosis of its current strategy.When analyzing the strategic choice of the enterprise, we mainly use the SWOT analysis method to analyze the internal and external factors of the branch retail business in detail, and finally determine the development strategy of the retail business of Huai'an Branch for accurately positioning the customer group and innovating the cooperative management mode.At the same time, the implementation of talent enterprises, the implementation of services to set up enterprises, such as the establishment of characteristic brands.In order to make the bank retail business development strategy to be implemented, and put forward the implementation measures and safeguards.Finally, this paper is summarized, and its limitations and development prospects are put forward.
【学位授予单位】：南京工业大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F832.2

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