DSC银行信息资源战略规划研究

发布时间：2018-05-30 21:35

本文选题：银行 + 信息资源　；参考：《电子科技大学》2014年硕士论文

【摘要】：大新集团1947年在香港设立,是香港一家颇具规模的综合金融服务集团,主要在香港、澳门及中国内地提供银行、保险、金融及其它相关服务。旗下包括“大新金融集团”(00440.HK)及“大新银行集团”(02356.HK)两家在香港联交所上市的公司。目前大新金融集团发展有60多年,2008年8月,大新银行集团在中国内地设立的全资子公司“大新银行(中国)有限公司”(DahSing Bank(China)Limited,以下简称DSC银行)。总行位于深圳,目前在国内有6个区域分行,员工500人,经营业务包括全面的外汇及人民币银行业务。通过近5年的发展,大新银行集团在2013年开始调整经营战略,要求大新银行(中国)在保持现有市场规模基础上,新设零售银行部,全面大力推进零售银行业务,正式提出了“大力发展零售银行,差异化经营”的银行发展战略。伴随这一经营战略的变化,笔者所在的信息部门面临着重要的一个任务:如何对信息资源进行战略规划,以便于更好支持和配合公司整体战略。本论文首先研究国内外企业战略管理和信息资源战略管理理论现状,接着通过调研典型银行企业信息资源发展的现状,分析了DSC银行遇到的问题,以及面临的挑战和机遇,并指出发展信息资源战略的重要性。接着以DSC银行信息资源管理战略的分析、制定、行动计划为整体框架,通过对DSC银行内外部环境分析、SWOT方法、波特五力模型及信息资源发展战略涉及的CSF关键成功因素法、BSP企业系统规划法、SST战略目标集转换法等管理科学方法和工具进行分析。在这些分析的基础上提出通过传统核心竞争优势与信息资源管理结合,并采取成本优先战略来打造银行核心竞争力。最后,通过提出DSC银行资源管理战略过程中的行动计划,包括信息系统项目投资评价和信息资源核心竞争力培养计划,以确保该研究战略的可行性。本论文是对中小银行信息资源管理战略一次全新研究,希望能为其他中小银行制定信息资源发展战略提供借鉴。
[Abstract]:Established in Hong Kong in 1947, Dah Sing Group is a major integrated financial services group in Hong Kong, providing banking, insurance, financial and other related services in Hong Kong, Macao and the mainland of China. The two companies are listed on the Hong Kong Stock Exchange (SEHK) and Dah Sing Banking Group (Dah Sing Banking Group). At present, Daxing Financial Group has been developing for more than 60 years. In August 2008, Daxing Bank (China) Co., Ltd., a wholly owned subsidiary of Daxing Bank Group, set up a wholly-owned subsidiary in mainland China, DahSing Bank Ltd., China Limited, hereinafter referred to as DSC Bank. The head office is located in Shenzhen and currently has 6 regional branches in China with 500 employees. It operates a comprehensive foreign exchange and RMB banking business. After nearly five years of development, Daxing Bank Group began to adjust its business strategy in 2013, requiring Daxing Bank (China) to set up a new retail banking department on the basis of maintaining the existing market size, so as to promote the retail banking business in an all-round way. Formally put forward the "vigorously develop retail banks, differentiated management" bank development strategy. With the change of management strategy, the information department is faced with an important task: how to plan the information resources strategically, so as to better support and cooperate with the company's overall strategy. This paper first studies the current situation of the theories of enterprise strategic management and information resource strategy management at home and abroad, and then analyzes the problems, challenges and opportunities faced by DSC bank through investigating the current situation of the development of information resources in typical banks. It also points out the importance of developing information resource strategy. Then, with the analysis, formulation and action plan of DSC bank's information resource management strategy, through the analysis of DSC bank's internal and external environment, the author analyzes the DSC bank's internal and external environment. Porter's five Force Model and the key success factors of information resource development strategy are analyzed by management scientific methods and tools, such as CSF enterprise system planning method, SST strategic target set transformation method and so on. On the basis of these analyses, it is proposed to combine the traditional core competitive advantage with information resource management, and adopt the cost priority strategy to build the core competitiveness of the bank. Finally, through putting forward the action plan in the process of DSC bank resource management strategy, including the investment evaluation of information system project and the training plan of core competence of information resources, the feasibility of the research strategy is ensured. This paper is a new research on information resource management strategy of small and medium banks, hoping to provide reference for other small and medium banks to formulate information resources development strategy.
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F832.2

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