FTA背景下中韩跨境电子商务比较分析

发布时间：2018-01-09 07:29

本文关键词：FTA背景下中韩跨境电子商务比较分析　出处：《山东大学》2017年硕士论文　论文类型：学位论文

【摘要】：跨境电子商务的快速增长正在改变全球贸易格局,每个国家都在大力促进跨境电子商务的发展,以期在全球新型贸易格局中占据主动地位。我国首次在中韩FTA中设定"电子商务"章节,通过合作促进电子商务增长。中韩两国跨境电子商务发展迅速,但是两国跨境电子商务市场及经营模式有着较大不同。本文从宏观和微观两个角度比较分析了中韩跨境电子商务的特征,并在研究中韩FTA对两国间跨境电子商务影响基础上,从国家和企业的角度,对我国跨境电子商务发展提出相应的建议。首先,在梳理相关理论以及国内外研究基础之上,本文利用交易成本理论研究了跨境电子商务对传统贸易的影响,得出跨境电子商务通过缩短国际贸易流程,降低传统贸易交易成本,活跃了中小企业的国际商务活动。其次,分别从宏观和微观层面深入比较分析了中韩两国跨境电子商务的发展特征。从中韩两国跨境电子商务进出口规模、进出口国家、进出口产品、结算方式、运输方式、进出口通关、国家政策等宏观层面,比较分析了中韩两国跨境电子商务发展特点。同时,从跨境电子商务进出口两个维度出发,选取了全球速卖通、Gmarket、天猫国际、Malltail等跨境电子商务平台,从微观层面比较分析了中韩两国跨境电子商务。再次,基于中韩FTA实施背景,从中韩间跨境电子商务交易规模、跨境电子商务关税及非关税成本、中韩间跨境电子商务合作等方面,深入研究了 FTA的实施是如何影响中韩两国间跨境电子商务的。最后,结合中韩两国跨境电子商务发展特征,以及中韩之间跨境电子商务合作现状问题,从国家和企业两个角度,对我国跨境电子商务发展提出相应的建议。一方面,我国应该争取制定新型国际贸易规则的主动权、加强与"一带一路"战略的对接、促进跨境电子商务进出口的均衡发展、支持海外仓的建立、完善跨境电子商务统计指标;另一方面,中国企业应该根据韩国跨境电子商务市场的特点,从产品、价格、渠道、促销四个方面制定相应的4P出口战略,更好地发展我国跨境电子商务出口。
[Abstract]:The rapid growth of cross-border e-commerce is changing the global trade pattern, and every country is vigorously promoting the development of cross-border e-commerce. In order to occupy an active position in the new global trade pattern, China has for the first time set up the chapter of "E-commerce" in the FTA of China and South Korea to promote the growth of E-commerce through cooperation. The cross-border e-commerce between China and South Korea has developed rapidly. However, the two countries have different cross-border e-commerce markets and business models. This paper compares and analyzes the characteristics of cross-border e-commerce between China and South Korea from the macro and micro perspectives. And on the basis of studying the impact of FTA on cross-border e-commerce between China and South Korea, this paper puts forward corresponding suggestions on the development of cross-border e-commerce in China from the point of view of country and enterprise. On the basis of combing relevant theories and research at home and abroad, this paper makes use of transaction cost theory to study the influence of cross-border electronic commerce on traditional trade, and draws the conclusion that cross-border electronic commerce shortens the international trade process. Reduce the traditional trade transaction costs, active international business activities of small and medium-sized enterprises. Secondly. The development characteristics of cross-border electronic commerce between China and South Korea are analyzed from the macro and micro levels respectively. The scale of import and export import and export countries import and export products and settlement methods of cross-border electronic commerce between China and South Korea are analyzed. Transport mode, import and export customs clearance, national policies and other macro levels, comparative analysis of the characteristics of cross-border e-commerce between China and South Korea. At the same time, from the two dimensions of cross-border e-commerce import and export, select the Global Express. Gmarket, Tmall International Malltail and other cross-border e-commerce platform, from the micro level comparative analysis of cross-border e-commerce between China and South Korea. Thirdly, based on the background of FTA implementation between China and South Korea. From the scale of cross-border e-commerce transactions between China and South Korea, cross-border e-commerce tariffs and non-tariff costs, cross-border e-commerce cooperation between China and South Korea, and so on. This paper deeply studies how the implementation of FTA affects cross-border e-commerce between China and South Korea. Finally, combining the characteristics of cross-border e-commerce development between China and South Korea, and the current situation of cross-border e-commerce cooperation between China and South Korea. On the one hand, China should strive to establish the initiative of new international trade rules and strengthen the docking with "Belt and Road" strategy. To promote the balanced development of cross-border e-commerce import and export, to support the establishment of overseas warehouses, and to improve the statistical indicators of cross-border e-commerce; On the other hand, according to the characteristics of Korean cross-border e-commerce market, Chinese enterprises should formulate the corresponding 4P export strategy from four aspects: product, price, channel and promotion. Better develop our cross-border e-commerce exports.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F724.6

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