智能手机终端购物类应用的引导性设计研究

发布时间：2018-01-09 14:16

本文关键词：智能手机终端购物类应用的引导性设计研究　出处：《中原工学院》2015年硕士论文　论文类型：学位论文

【摘要】：随着计算机及网络信息技术的不断发展,人类开启了全新的移动互联网时代。在移动互联网时代下,移动平台从社交娱乐到消费支付正在进行着加权式升级、并以智能手机终端为代表塑造了新型“移动化”生活方式。因此,移动电子商务得以兴起。各类购物类应用的设计与更迭,为移动电子商务的迅猛发展提供了技术支持。当前在智能手机终端购物类应用的设计中,由于智能手机终端与用户、环境之间的限制因素等从而影响着用户的购买体验,制约了购物类应用产品作用的有效发挥。而本课题将会注重智能手机终端与用户、环境等因素的关联性,注重提升用户的购买体验,提出相应的购物类应用引导性设计的优化方案。本课题根据认知心理学理论对购物类应用中购买阶段的用户心理模式进行分析和研究,并从用户界面的视觉层面进行引导性设计的研究和优化,从而为用户带来更好的购物体验,也推进引导性设计的发展。本文首先以引导性设计的用户目标和产品目标为基础,以购买阶段作为主线,对智能手机终端购物类应用引导性设计的发展现状进行分析;其后对产品购买模式、用户购买心理模式进行剖析,并根据认知心理学的相关理论来构建智能手机终端的购物类应用用户购买心理模型,从而针对现存问题进行归因分析挖掘优化策略;最后在归因分析的基础上提出购物类应用引导性设计的优化方案。理论研究和设计实践的相互结合使智能手机终端购物类应用的引导性设计的分析和研究更加深入,这对购物类应用引导性设计的优化能提供理论支持和可操作性方案,有助于更加改进用户使用体验,提升用户对购物类应用产品的购买热情并推进国内移动电商行业的高效发展。
[Abstract]:With the continuous development of computer and network information technology, mankind has opened a new era of mobile Internet. In the era of mobile Internet, mobile platform from social entertainment to consumer payment is being weighted upgrade. And with the smart phone terminal as the representative of the shaping of a new "mobile" lifestyle. Therefore, the rise of mobile e-commerce. All kinds of shopping applications design and change. It provides technical support for the rapid development of mobile e-commerce. Currently, in the design of smart phone terminal shopping applications, due to smart phone terminals and users. The constraints between the environment and other factors affect the user's purchase experience, and restrict the effective use of shopping applications. However, this topic will focus on the relationship between smartphone terminal and user, environment and other factors. Focus on enhancing the user's purchase experience. According to the cognitive psychology theory, this paper analyzes and studies the user psychological model in the shopping application stage. And from the visual level of the user interface to guide the design of research and optimization, so as to bring better shopping experience for users. Also promote the development of guiding design. Firstly, this paper is based on the user goals and product objectives of the guiding design, taking the purchase phase as the main line. The development status of smart phone terminal shopping application guiding design is analyzed. Then it analyzes the product purchase mode and the user purchase psychology model, and constructs the smart phone terminal shopping application user purchase psychology model according to the related theory of cognitive psychology. In order to solve the existing problems, the optimization strategy of attribution analysis mining is carried out. Finally, on the basis of attribution analysis, the optimization scheme of guided design for shopping applications is put forward. The combination of theoretical research and design practice deepens the analysis and research of guiding design for smart phone terminal shopping applications. In. This can provide theoretical support and operable scheme for the optimization of the guided design of shopping application, and help to improve the user experience. Promote customers' enthusiasm for shopping applications and promote the efficient development of domestic mobile e-commerce industry.
【学位授予单位】：中原工学院
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：TN929.53;F724.6

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