电子商务环境下农产品物流模式优化研究

发布时间：2018-01-13 01:06

本文关键词：电子商务环境下农产品物流模式优化研究　出处：《首都经济贸易大学》2017年硕士论文　论文类型：学位论文

【摘要】：伴随着电子信息技术的创新发展,各行业都在探索与互联网相互融合的最佳模式。电子商务作为农业经济创新发展的重要载体,在提高农民收入、促进农业发展等方面具有积极意义,农产品贸易与电子商务的有机结合为促进农业经济的转型发展发挥了重要作用。然而现阶段电子商务环境下农产品物流仍在存在信息渠道不畅通、物流布局不合理、消费者认同度不高等问题,因此准确把握好农产品电子物流现状,剖析阻碍发展的基本因素,科学分析农产品电子商务物流环节优化改善的实现路径,对于促进电子商务环境下农产品物流的发展具有重要意义。本文以农产品电子商务物流作为研究对象,在对当前的国内外研究文献认真研读,对农产品物流及相关概念准确界定的基础上,从多个角度总结了当前农产品电子商务物流的发展现状,并认真研究了造成当前农产品电子商务物流发展不完善的原因。基于消费者对电子商务形式消费农产品这一行为的不认同的事实,本文选出10项属性对消费者进行调查问卷,进一步剖析影响消费者利用网络在电子商务平台上消费农产品的要素。针对以上实证结论,本文分别基于两种现有模式和两种不同的流通主体提出了四种农产品电子商务物流的创新模式以及政府在农产品电子商务物流的发展环境改善方面的政策建议,以期为电子商务环境下农产品物流的发展提供路径探索。
[Abstract]:Along with the innovation and development of electronic information technology, the best mode of each industry integration in the exploration and the Internet. Electronic commerce is an important carrier of innovation and development in agricultural economy, increase farmers' income, has a positive significance to promote the development of agriculture, the organic combination of agricultural products trade and e-commerce has played an important role in promoting the transformation and development at the present stage of agricultural economy. However, under the environment of e-commerce logistics of agricultural products is still in the presence of information channel is not smooth, the logistics layout is not reasonable, consumer acceptance is not high, therefore, to accurately grasp the status quo of agricultural logistics, analysis of the basic factors that hinder the development of the realization of e-commerce of agricultural products logistics optimization and improvement of scientific analysis that is of great significance to promote the development of agricultural products logistics under the electronic commerce environment. Based on the e-commerce of agricultural products logistics as The object of study, after carefully reading the literature at home and abroad on the basis of current research, the logistics of agricultural products and the related concepts of the accurate definition, from the point of view of summing up the current status of the development of e-commerce of agricultural products logistics, and seriously study the cause of the imperfect development of e-commerce of agricultural products logistics. The consumers of this a form of consumer behavior in e-commerce of agricultural products is not identity based on the fact that the 10 selected attributes of the questionnaire survey on consumers, further analysis of factors affecting consumers using the network consumption of agricultural products in the e-commerce platform. According to the above conclusions, this paper respectively based on the two existing models and two kinds of main flow is put forward the electronic commerce logistics four agricultural products innovation pattern and government development environment in the e-commerce of agricultural products logistics improvement suggestions, in order to The development of agricultural product logistics in the environment of electronic commerce provides a path exploration.

【学位授予单位】：首都经济贸易大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F323.7;F724.6;F326.6

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