陕西农村电子商务准备度测度研究

发布时间：2018-01-18 11:47

本文关键词：陕西农村电子商务准备度测度研究　出处：《西安邮电大学》2017年硕士论文　论文类型：学位论文

【摘要】：农村电子商务是电子商务和农村生产力深入发展的必然结果,是现代信息技术与农村经济融合发展的有效结合。发展农村电子商务,对延长农业产业链条,优化农村产业结构,推动农村一、二、三产业协调发展具有重要作用;对统筹城乡社会发展,助力县域经济转型升级,加快现代化农业建设,推动"四化"同步发展具有重要意义。陕西作为我国西部农业大省,经济社会稳步发展,农村信息化建设水平不断提升,农村电子商务推进速度不断加快,农民信息利用水平逐步提高。但不可否认,陕西农村电子商务发展水平依然处在初级阶段,存在着基础设施建设滞后、区域发展不均衡、发展环境有待改善、农民信息化素养偏低等诸多问题。为更好地推进陕西农村电子商务发展,充分发挥其对经济、社会发展的带动、引领作用。本文在对农村电子商务相关文献、理论归纳梳理的基础上,构建了农村电子商务准备度测度指标体系;以2010-2014年相关统计数据为依据,运用熵权法,对陕西农村电子商务准备度水平进行测度研究。通过测度结果分析了陕西农村电子商务准备度发展趋势,对比了省内不同区域发展水平并进行系统分类,比较国内不同省市区发展水平,找出陕西发展差距。研究表明,陕西农村电子商务准备度综合水平位居西部前列,发展水平不断提升,增长速度不断加快,发展后劲十足,但整体水平仍与发达地区有较大差距。省内各区域之间发展不均衡,西安市农村电子商务准备度水平较高,是农村电子商务准备度优势区域;汉中、安康、商洛三市是农村电子商务准备度待提高区域;其他六市是农村电子商务准备度良好区域。对于陕西三大板块,关中地区农村电子商务准备度水平最高,陕北地区次之,陕南地区需加快发展。最后,针对目前陕西农村电子商务发展过程中存在的问题,结合实证分析,从统筹区域发展、优化发展环境、加快基础设施建设,提高用户主体水平四个方面提出政策建议。
[Abstract]:Rural electronic commerce is the inevitable result of the deep development of electronic commerce and rural productive forces. It is an effective combination of modern information technology and rural economic development. The development of rural electronic commerce can prolong the chain of agricultural industry. Optimizing the rural industrial structure and promoting the coordinated development of rural first, second and third industries play an important role; It is of great significance to coordinate the urban and rural social development, to help the county economy to transform and upgrade, to speed up the modernization of agricultural construction, and to promote the simultaneous development of the "four modernizations". As a big agricultural province in western China, Shaanxi has a steady economic and social development. The level of rural information construction is constantly improving, the speed of rural electronic commerce is accelerating, and the level of farmers' information utilization is gradually improving. However, there is no denying that the level of rural e-commerce development in Shaanxi is still in the primary stage. There are many problems such as lagged infrastructure construction, uneven regional development, development environment to be improved, low information literacy of farmers and so on. In order to better promote the development of rural e-commerce in Shaanxi, give full play to the economy. On the basis of summarizing and combing the relevant documents of rural e-commerce, this paper constructs the index system of rural e-commerce readiness; Based on the relevant statistical data for 2010-2014, entropy weight method is used. Through the measurement results, this paper analyzes the development trend of rural e-commerce readiness in Shaanxi Province, compares the development level of different regions in the province and makes a systematic classification. Compare the development level of different provinces and municipalities in China, find out the development gap of Shaanxi. The study shows that the comprehensive level of rural e-commerce readiness in Shaanxi ranks in the forefront of the western region, the level of development continues to improve, and the growth rate continues to accelerate. There is still a big gap between the overall level and the developed regions. The development of various regions in the province is not balanced, and the level of rural e-commerce readiness in Xi'an is relatively high, which is the advantage region of rural e-commerce readiness. Hanzhong, Ankang, Shangluo three cities are rural e-commerce readiness to be improved; The other six cities are well prepared for rural e-commerce regions. For the three major plates of Shaanxi Guanzhong region rural e-commerce readiness level is the highest North Shaanxi region second the southern Shaanxi region needs to accelerate development. Finally. In view of the problems existing in the process of rural e-commerce development in Shaanxi Province, combining with the empirical analysis, from the overall regional development, optimize the development environment, accelerate the construction of infrastructure. Raise user main body level to put forward policy suggestion in four aspects.
【学位授予单位】：西安邮电大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F724.6

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