传统外贸企业向跨境电商转型研究

发布时间：2018-01-19 19:29

本文关键词： 外贸企业转型跨境电商　出处：《江西财经大学》2015年硕士论文　论文类型：学位论文

【摘要】：使我国的资源环境付出了巨大的代价的粗放型经济增长方式,迫使中国经济增长方式必须转变,进而导致我国外贸发展模式同样需要转型升级。21世纪以来,随着全球性金融危机的爆发,我国传统外贸企业在转型升级的过程中遇到诸多瓶颈。同时,跨境电商的发展给外贸行业带来新的曙光,各国纷纷选择跨境电商,希望通过跨境电商促进外贸发展。我国传统外贸企业突破瓶颈的途径主要有两个方面：少数企业选择向内贸发展寻求出路；而大多数企业则是选择跨境电商,希望能借此突破困境,获得新的生机。本文在此背景下分析研究我国传统外贸企业向跨境电商转型的过程中遇到的困难,并试图寻求如何成功转型的答案。该文重点研究我国传统外贸企业向跨境电子商务转型的动因、条件及转型升级过程中遇到的诸多难题,并围绕这些难题提出相应的对策,其框架主要如下。第一部分,分析了传统外贸企业向跨境电商转型的背景、意义及国内外学者对于外贸企业向跨境电商转型的研究情况。第二部分,分析了外贸企业向跨境电商转型的动因及条件。我国外贸在转型升级过程中面临的内外部挑战和困难迫使传统外贸企业转型,跨境电商给传统外贸企业带来的好处则成为向跨境电商转型的动因,同时,传统的外贸企业向跨境电商转型的条件也已具备,因此,众多传统外贸企业纷纷选择向跨境电商转型。第三部分,分析了传统外贸企业向跨境电商转型过程中遭遇到的难题,这些问题包括以下几方面。第一,由于传统外贸和跨境电商有不同的特点,所以原有的产品结构不再适合跨境电商,不适合主要体现在价格、种类、运输、知识产权等方面。第二,外贸企业向跨境电商转型过程中,需要低级人才、中级人才和高级人才不同比例的搭配,所需要的中级人才占比最大,高级人才次之,低级人才需求最少,然而我国的现实情况是需求最少的低级人才却是我国能够供给最多的,而需求最多的中级人才却存在着极大的缺口,高级人才在我国也存在着较大的缺口,这些都显示我国跨境电商人才结构非常不合理。第三,在向跨境电商转型过程中,我国售后服务体系不完善的缺点暴露出来,不仅是退换货服务体系还是纠纷处理体系都有待完善。第四,网上收付及交易平台不安全也是阻碍我国传统外贸企业向跨境电商转型的主要问题之一,网上收付的安全隐患和交易平台的安全隐患使得很多消费者和出口企业都对线上跨境交易望而却步。这些问题的存在必将严重影响我国传统外贸企业向跨境电商转型。第四部分,针对传统外贸企业向跨境电商转型过程中存在的难题,本部分提出了破解外贸企业向跨境电商转型难题的对策,具体解决办法如下。第一,针对跨境电商交易过程中产品不适合消费者需求及跨境电商特点的情况,外贸企业应了解跨境消费的特点,根据这些特点选择适合的产品,并从企业和政府方面入手大力扶持培育知名品牌,对产品结构进行合理调整。第二,由于跨境电商人才结构不合理,本文提出提出通过和高校及培训机构合作及利用高待遇的导向作用构建合理的跨境电商人才结构,使跨境交易人才结构适应跨境电商的发展,促进传统外贸企业转型。第三,针对我国售后服务体系的不完善,应建立海外仓库处理跨境电商中遇到的退换货问题,建立跨境ODR纠纷解决机制解决转型过程中出现的一系列纠纷问题。第四,支付安全隐患和平台安全隐患使很多传统外贸企业和消费者对于跨境电商交易有很多的担忧于顾虑,只有解决安全隐患才能解除企业与消费者的顾虑,才能让双方都放心的参与其中,本部分从技术、管理、法制等方面探寻将网络收付的安全漏洞堵死的对策,通过企业自主建站将平台安全隐患解决,解决了消费者的担忧。总之,本文从外贸企业及消费者的角度来思考外贸企业向跨境电商转型过程中的面临的难题,并为其解决提出了方案,希望这些解决方法能够真正发挥作用,希望能对传统外贸企业向跨境电商转型有一定的借鉴意义,促进外贸企业的发展。
[Abstract]:China's resources and environment at great cost of the extensive economic growth mode, forcing the Chinese economic growth mode must be changed, since which led to China's foreign trade development pattern also need to upgrade the.21 century, with the outbreak of the global financial crisis, China's traditional foreign trade enterprises have encountered many bottlenecks in the process of transformation and upgrading. The development of cross-border electricity supplier, bring a new dawn to the foreign trade, many countries have chosen the cross-border electricity providers, cross-border electricity supplier hopes to promote the development of foreign trade. The traditional way to break through the bottleneck of China's foreign trade enterprises have two main aspects: a small number of companies choose to seek a way out of domestic development; and most of the enterprise is the selection of cross-border electricity supplier, hoping to break through the dilemma, get new vitality. During the transition to the analysis of cross-border electricity supplier in China's traditional foreign trade enterprises in the background Hard, and try to find how to successfully transition answers. This paper focuses on the motivation of China's traditional foreign trade enterprises to transition to cross-border e-commerce, many problems and conditions in the process of transformation and upgrading, and based on these problems and puts forward the corresponding countermeasures, the main framework is as follows. In the first part, analyzes the transformation of traditional foreign trade enterprises to cross-border business background, research significance and the domestic and foreign scholars for the foreign trade enterprises to cross-border electricity transformation. The second part analyzes the motivation and condition of transformation of foreign trade enterprises to cross-border electricity supplier. Facing China's foreign trade in the process of transformation and upgrading of the internal and external challenges and difficulties forced the traditional foreign trade enterprise restructuring, cross-border electricity brings to the traditional enterprise the benefits of foreign trade has become the motivation, the transition to cross-border electricity at the same time, the transformation of traditional foreign trade enterprises to cross-border electricity conditions has, therefore, many traditional Foreign trade enterprises have chosen to transition to the cross-border electricity supplier. The third part analyzes the difficulties encountered during the transformation of traditional foreign trade enterprises to cross-border electricity supplier, these problems include the following aspects. First, the traditional foreign trade and cross-border electricity providers have different characteristics, so the product structure of the original is no longer suitable for cross-border electricity, not suitable for mainly reflected in the price, type, transportation and other aspects of intellectual property rights. In second, the transformation of foreign trade enterprises to cross-border electricity supplier, to lower personnel, intermediate and senior personnel personnel collocation of different scale, need intermediate personnel accounted for the largest, senior personnel of lower demand at least, however, the reality of our country is at least demand the lower talent is our country to the supply and demand of the largest, most intermediate talent but there is a great gap, senior personnel there is a big gap in our country, this Some show of cross-border electricity supplier talent structure in China is not reasonable. Third, in the process of transition to the cross-border electricity supplier, customer service service system is not perfect in our country exposed the shortcomings of the dispute processing system is not only the return service system still needs to be improved. Fourth, one of the main problems of online payment and transaction platform security is also hampered me in the traditional foreign trade enterprises to transition to cross-border online payment security risks, security risks and trading platform makes a lot of consumers and exporters are discouraged for online cross-border transactions. These problems will seriously affect the transformation of China's traditional foreign trade enterprises to cross-border electricity supplier. The fourth part, according to the problems existing in traditional foreign trade enterprises to cross-border restructuring the electricity supplier, this part puts forward the Countermeasures of transformation of foreign trade enterprises to solve problems of cross-border electricity supplier, the specific solution is as follows. Chapter one, In the process of cross-border electricity trading products are not suitable for consumer demand and characteristics of cross-border electricity situation, foreign trade enterprises should understand the characteristics of cross-border consumer products, choose according to these characteristics, and from the enterprise and government aspects to support the well-known brand, the product structure to make reasonable adjustments. Second, the cross-border electricity supplier personnel structure is this paper puts forward reasonable, by cooperating with universities and training institutions and guide the construction of cross-border electricity treatment using high reasonable personnel structure, make cross-border trading personnel structure to adapt to the development of cross-border electricity supplier, promote the transformation of traditional foreign trade enterprises. Third, according to the customer service service system in our country is not perfect, should be established overseas warehouse processing problem of return encountered in the cross-border electricity supplier, a series of disputes to establish cross-border ODR dispute resolution in the process of transformation. Fourth, support Pay the security risks and security risks platform makes a lot of traditional foreign trade enterprises and consumers have a lot of concerns concern for cross-border electricity trading, only to solve the security risks to lift the corporate and consumer concerns, in order to let both sides assured involved, from the technical, management, legal aspects of the Countermeasures of network payment security vulnerabilities blocked, through the enterprise independent station platform will solve safety problems, solve the consumer concerns. In short, this article from the foreign trade enterprises and the consumer perspective on the difficulties faced by foreign trade enterprises to type in the process to the cross-border electricity supplier, and put forward the solution for it, and hope that these solutions can really play a role, hoping to has a certain significance for the transformation of traditional foreign trade enterprises to promote the development of cross-border electricity trade enterprises.

【学位授予单位】：江西财经大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F724.6;F752.62

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