基于关键成功因素分析的电子商务研究

发布时间：2018-01-20 06:56

本文关键词： 电子商务关键成功因素转型升级　出处：《郑州航空工业管理学院》2017年硕士论文　论文类型：学位论文

【摘要】：互联网技术的不断发展和完善,引发了电子商务应用的迅猛发展,企业正经历着自工业革命以来前所未有的变化。同其他新生事物一样,电子商务的发展也在经历着不断的变化,企业要想维持长足的发展,需要找到适合自己的电子商务成功因素来推动自身的发展。在电子商务发展过程中,影响其发展的因素有很多,电子商务关键成功因素对企业成功开展电子商务业务发挥着至关重要的作用。因此,对电子商务关键成功因素的研究显得至关重要。本文以关键成功因素的研究视角为出发点,分析在电子商务发展过程中企业基于何种关键成功因素来推动自身电子商务业务的成功开展,同时也带动相关产业的发展。在文献分析和数据分析的基础上,筛选出电子商务发展的影响因素,进行关键成功因素的假设,通过实证分析的方法来论证关键成功因素的决定性作用,为企业发展电子商务提供了参考依据,助推企业借助电子商务实现转型升级。
[Abstract]:The continuous development and perfection of Internet technology has triggered the rapid development of e-commerce applications. Enterprises are experiencing unprecedented changes since the industrial revolution, just like other new things. The development of electronic commerce is also undergoing constant changes. If enterprises want to maintain the rapid development, they need to find their own success factors to promote their own development. In the process of development of electronic commerce. There are many factors that affect the development of e-commerce, and the key success factors of e-commerce play a vital role in the successful development of e-commerce business. It is very important to study the key success factors of electronic commerce. This paper takes the perspective of key success factors as the starting point. This paper analyzes the key success factors of enterprises in the development of e-commerce to promote the successful development of their own e-commerce business, but also to promote the development of related industries. On the basis of literature analysis and data analysis. Through the empirical analysis to demonstrate the decisive role of the key success factors, this paper provides a reference for enterprises to develop e-commerce. Boost enterprises with the help of e-commerce to achieve transformation and upgrading.
【学位授予单位】：郑州航空工业管理学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F724.6

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