众筹平台的商业模式研究

发布时间：2018-01-31 08:15

本文关键词： 众筹众筹平台商业模式 Kickstarter网站点名时间网站　出处：《暨南大学》2015年硕士论文　论文类型：学位论文

【摘要】：众筹平台降低了中小企业的融资门槛,为解决中小微企业融资难问题提供了新的思路和方法。但新成立的众筹平台很多,其中倒闭或停止运营的众筹平台也很多,归根到底是众筹平台的商业模式出了问题。鉴于目前众筹平台还没有成熟的商业模式,本文将从众筹平台产生的背景和原因入手,通过分析国内外具有代表性的众筹平台Kickstarter和点名时间,本文归纳出众筹平台商业模式的一般结构,从定位板块、实现板块、资源板块、收入板块四个方面入手,找出兼顾企业价值创造和顾客价值获取的商业模式。本文重点分析了众筹平台存在的两个主要问题:盈利不足和众筹项目失败的问题。对于第一个问题,众筹平台要注意三个方面的改进:专业化和垂直化的发展、提供多样化服务、拓宽盈利渠道;同时也提出了三种商业模式供众筹平台选择:门槛质押模式、小额担保贷款模式、俱乐部模式。对第二个问题,众筹平台可以通过建立流程管理系统来解决。本文旨在把握众筹平台商业模式的发展脉络和趋势,为众筹平台找到合适的商业模式,促进商业模式的实践和创新。
[Abstract]:Crowdfunding platform reduces the financing threshold of small and medium-sized enterprises, and provides new ideas and methods to solve the financing difficulties of small and medium-sized microenterprises. However, there are many newly established crowdfunding platforms. Among them, many crowdfunding platforms have closed down or stopped operating. In the final analysis, there is a problem with the business model of the crowdfunding platform. In view of the fact that there is no mature business model for the crowdfunding platform at present. This paper will start with the background and reasons of the crowdfunding platform, through the analysis of the representative domestic and foreign crowdfunding platform Kickstarter and roll call time. This paper summarizes the general structure of the platform business model, from the positioning plate, the realization plate, the resource plate, the income plate four aspects. This paper analyzes the two main problems of crowdfunding platform: insufficient profit and failure of crowdfunding project. For the first problem. The improvement of crowdfunding platform should be paid attention to in three aspects: the development of specialization and perpendicularization, the provision of diversified services, and the widening of profit channels; At the same time, it also puts forward three kinds of business model for public financing platform choice: threshold pledge model, small guarantee loan model, club model. To the second question. Crowdfunding platform can be solved through the establishment of process management system. This paper aims to grasp the development of crowdfunding platform business model and trends to find a suitable business model for the crowdfunding platform. Promote the practice and innovation of business model.
【学位授予单位】：暨南大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F724.6;F832.4

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