大连旧机动车交易市场有限公司竞争战略研究

发布时间：2018-01-31 16:59

本文关键词： 旧机动车交易现状存在问题发展目标实施战略　出处：《大连海事大学》2015年硕士论文　论文类型：学位论文

【摘要】：近年来我国的新车销售保持快速增长的势头,旧机动车保有量不断增加,交易数量不断扩大。然而,由于产业发展历史较短等因素,旧机动车交易方式落后、市场竞争无序、信用信息系统不完善等问题,严重制约了旧机动车流通行业的发展,损害了消费者权益。大连旧机动车交易市场是大连市最大的旧机动车交易市场,公司自成立起至今已十五年,旧机动车交易数量平均以每年15%的增长速度递增。据统计,大连市汽车保有数量约140万辆,且以每年十几万辆的速度递增,从公司经营规模、功能、空间等方面已不能满足目前市场需求。由此带来的市场场外交易、无证经营,给当地的交通、治安、消防带来安全隐患。鉴于此大连旧机动车交易公司异地投资扩建了“大连汽车广场UCC旧机动车交易中心”(位于保税区汽车产业园区汽车物流城)。UCC旧机动车交易中心是依据国家商务部《关于促进汽车流通业“十二五”发展的指导意见》的文件指示精神,参照国际旧机动车流通模式,高规格、高标准打造现代化的旧机动车交易服务平台。本文从当地旧机动车交易市场的发展现状、发展趋势、现存问题及如何打破落后的交易方式促进行行业诚信体系建设提出了自己的观点和建议。笔者在职期间通过广泛的调查和搜集资料,调研国外标杆行业企业发展情况,对比分析,以准确详尽的事实和数据为依据,进行分析论证企业当前所处的市场环境、竞争优劣势对比、面对机遇和挑战提出了企业竞争战略,并对企业竞争战略的实施步骤进行了详尽的步骤描述,将实际情况与理论相结合,为企业实现总体目标而制定了企业发展和实施策略。
[Abstract]:In recent years, the sales of new cars in China have maintained a rapid growth momentum, the number of old motor vehicles has been increasing and the number of transactions has been expanding. However, due to the short history of industrial development and other factors, the trading mode of old motor vehicles is lagging behind. The disordered market competition and the imperfect credit information system have seriously restricted the development of the old motor vehicle circulation industry. Dalian used motor vehicle trading market is the largest old motor vehicle trading market in Dalian. It has been 15 years since the company was established. According to statistics, the number of cars in Dalian is about 1.4 million, and it is increasing at the rate of more than 100, 000 vehicles per year, from the scale of operation and function of the company. Space and other aspects can no longer meet the current market demand. The resulting market over-the-counter transactions, unlicensed business, to the local traffic, security. Fire safety risks. In view of this Dalian old motor vehicle trading company to invest in the expansion of the "Dalian Automobile Plaza UCC old motor vehicle trading center" (located in the Free Trade Zone Automotive Industry Park Automobile Logistics City). UCC used motor vehicle trading center is in accordance with the Ministry of Commerce document on promoting the development of automobile circulation "12th Five-Year" guidance spirit. According to the international old motor vehicle circulation mode, high specifications, high standards to create a modern old motor vehicle trading service platform. This paper from the local old motor vehicle trading market development status quo, development trends. The existing problems and how to break the backward trading methods to promote the construction of industry integrity system put forward their own views and suggestions. Research on the development of foreign benchmarking industry enterprises, comparative analysis, based on accurate and detailed facts and data, to analyze and demonstrate the current market environment of enterprises, competitive advantages and disadvantages. In the face of opportunities and challenges, this paper puts forward the enterprise competitive strategy, and describes the implementation steps of the enterprise competition strategy in detail, combining the actual situation with the theory. In order to achieve the overall goal of the enterprise, the enterprise development and implementation strategy.
【学位授予单位】：大连海事大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.471;F724

【参考文献】