现代购物中心的文化传播研究

发布时间：2018-02-03 00:05

本文关键词： 现代购物中心文化传播四维互动消费的日常　出处：《吉林大学》2017年硕士论文　论文类型：学位论文

【摘要】：随着中国跟随着欧美发达国家浪潮的余波日渐由“生产型社会”向“消费型社会”过渡,混合了后现代主义的“消费文化”夹杂着本土传承与舶来品意味在现下时代尤其在年轻群体中大放异彩,而日臻完善的中国购物中心作为消费者进入消费世界的物质形式,直观映射出现代消费社会的景观印象,勾勒出消费城市的美好图景,逐渐代替了改革开放时期的时代印记——百货商店成为了现代消费者的朝圣之地。学界已不乏对购物中心的显性研究,诸如业态集聚、经营管理、规划设计等层面;但对于现时代中国各大城市卯足干劲儿、热火朝天地兴建购物中心,以及消费者购物成瘾、视购物中心为现代生活的朝圣之地纠因探讨,除了表层上经济发展的阳性力量之外,潜藏着的“文化与传播要素”的阴性力量更值得深究。本文意欲通过对中国现代购物中心的文化解读和传播解读揭示购物中心的流行成因,对购物中心的其中之物:商品、消费者、空间、广告进行深入分析,并创意性提出由商品(物)、消费者(人)、空间和广告搭建起来的购物中心形成的交互传播、四维互动的内循环系统,成为了宣扬消费文化的媒介,辐散渐进地塑造着现代人的日常。并从另一个侧面揭开由景观堆砌和空间设置制造的迷魅面纱,辩证性警示现代人享受消费快乐的同时又不能盲目迷失成为物的傀儡,最后希冀在日渐浮躁,需要借助金钱与消费解构现代性烦闷的今日,能够重新唤起不以物为媒介而是人与人天然交往的美好憧憬。
[Abstract]:As China follows the wave of developed countries in Europe and America, the transition from "productive society" to "consumption-oriented society" is gradually increasing. The "consumer culture", mixed with postmodernism, is a mixture of local inheritance and exotic goods, especially in the young groups in the present era. As a material form for consumers to enter the consumer world, the increasingly perfect shopping center in China directly reflects the landscape impression of the modern consumer society and outlines the beautiful prospect of the consumer city. Gradually replaced the reform and opening period of the era imprint-department stores have become the pilgrimage of modern consumers. Scholars have not lack of dominant research on shopping centers, such as business concentration, management. Planning and design; However, for the great cities of China in the present era, they are eager to build shopping centers, and consumers are addicted to shopping, and they regard shopping centers as the pilgrimage sites of modern life. In addition to the positive forces of economic development on the surface. The negative force of the hidden elements of culture and communication is more worthy of further study. This paper intends to reveal the popular causes of shopping centers through the cultural interpretation and communication interpretation of modern shopping centers in China. The shopping center of one of the things: goods, consumers, space, advertising in-depth analysis, and creative proposed by the goods (goods, consumers (people). The interactive communication formed by the shopping center built by space and advertisement, the internal circulation system of four-dimensional interaction, has become the medium of propagating consumer culture. Divergence gradually shapes the daily life of modern people, and uncovers the mystery created by landscape stacking and spatial setting from the other side. Dialectical warning modern people enjoy consumption happiness while not blindly lost into the puppet of things, and finally hope to be increasingly impetuous, need to use money and consumption to deconstruct the modernity of today. It can rekindle the beautiful vision of people's natural interaction instead of material media.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F721;G206

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