物时代大众隐居者的消费文化特征研究

发布时间：2018-02-07 12:37

本文关键词： 物时代丰盛大众隐居者消费文化　出处：《吉林大学》2015年硕士论文　论文类型：学位论文

【摘要】：随着工业化和城市化的飞速发展，物品规模越来越大，城市空间却逐渐缩小，越来越多的人开始在高楼大厦里隐居起来，成为大众隐居者。互联网等新的媒介技术的发明，让这种情况愈演愈烈，人的物化、本质的贫乏性、单向度、原子化等问题逐渐暴露出来。因此，基于人们的生活方式和消费特征的变化，本文将关注的重点从对物时代消费文化本身的研究转移到对物时代的消费者的研究，而且选择了最能代表这个时代消费者特点的大众隐居者作为研究对象，来具体审视这个时代这群人的消费文化特征，这不仅具有很强的理论意义，也具有很强的现实意义。从内容架构方面，本文主要从三个方面进行阐述：第一部分：在物时代的背景下，分析物时代的特点，剖析大众隐居者的社会性格特征以及形成这些特征的原因。第二部分：从消费理念、消费方式、消费行为、消费环境、消费动机五个层面出发，重点分析大众隐居者的消费文化特征。第三部分：基于上文的分析，评判与思考大众隐居者的价值，以期为广告传播提供新思路，并倡导人们养成健康的消费方式。
[Abstract]:With the rapid development of industrialization and urbanization, the scale of goods is becoming larger and larger, but the urban space is gradually shrinking. More and more people begin to retire in high-rise buildings and become the public hermit. The invention of new media technology, such as the Internet, Let this situation become more and more serious, people's materialization, the essence of poverty, unidirectional, atomization and other problems gradually exposed. Therefore, based on the changes of people's lifestyle and consumption characteristics, the focus of this paper is shifted from the study of consumer culture itself in the material age to the study of consumers in the material age. And select the most representative of the characteristics of this era of consumer hermit as the research object to examine the consumption culture characteristics of this group of people in this era, which not only has a strong theoretical significance, but also has a strong practical significance. From the aspect of content structure, this paper mainly expounds from three aspects:. The first part: under the background of the material age, analyzes the characteristics of the material age, analyzes the social characteristics of the mass hermit and the reasons for the formation of these characteristics. The second part: from the consumption concept, the consumption way, the consumption behavior, the consumption environment, the consumption motive five aspects, analyzes the mass seclusion consumer culture characteristic emphatically. The third part: based on the above analysis, we judge and think about the value of the mass hermit, in order to provide a new idea for advertising communication, and advocate people to develop a healthy consumption mode.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F713.55;G206

【共引文献】