虚拟商业对城市商业空间的影响研究

发布时间：2018-02-11 04:01

本文关键词： 虚拟现实电子商业虚拟商业城市商业空间演变机制　出处：《武汉大学》2017年硕士论文　论文类型：学位论文

【摘要】：信息技术的快速发展深刻地改变着人们的日常生活,使城市空间也发生了前所未有的变化,其中电子商业是其中最重要的一种变革。近年来随着虚拟技术的发展,电子商业也将走向更高层次的商业类型——虚拟商业,这将是对实体商业和传统电子商业的一次巨大突破。后电商时代的虚拟商业会对实体商业带来什么冲击,实体商业将会发生什么样的变革?在更大范围内虚拟商业对城市空间布局及结构会产生什么影响?城市规划在应对虚拟商业带来的变化时应该采取哪些规划策略?这些都是城市发展目前正在面对并在很长一段时期内需要处理好的问题。针对这些问题,本文首先研究了国内外虚拟现实技术应用、商业空间理论和研究进展,作为本研究的理论基础。然后从购物空间、餐饮空间、休闲娱乐空间三个角度为切入点,研究这些商业业态在虚拟商业背景下的发展趋势。虚拟商业对传统城市购物空间存在着明显的替代、增强的作用,促进实体购物空间往虚拟化、体验化转型,购物空间的区位发生转变;而餐饮空间则会因为虚拟商业的影响而布局更加灵活,且更加注重企业信息化建设,提高对对物流配送的要求;虚拟商业模糊了城市休闲空间的界限,促进了实体空间休闲化、休闲空间虚拟化以及个性化。虚拟商业对实体商业的影响其实也是对人们日常出行与消费习惯的影响。虚拟商业的优势在于压缩了消费者与商家之间的时空距离,并能够在虚拟环境中提供消费者与商品、服务之间的行为互动和高度仿真的知觉感知。文章进一步研究了虚拟商业对城市商业空间的影响机制,总结了虚拟商业对城市商业空间的三种作用方式,即替代作用、互补作用和增强作用。研究发现未来城市商业空间组织方式是实体商业与虚拟商业共同存在并相互补充的,实体商业在空间上的分布将会是集聚与分散并存,局部集中整体分散的态势。通过对虚拟商业影响下的城市商业空间区位分析,从空间格局、用地布局、交通组织以及弹性引导机制方面提出城市规划策略和建议,以期把握城市未来发展动态,抓住城市发展良机,为城市应对信息化浪潮的冲击做好准备。
[Abstract]:The rapid development of information technology has profoundly changed people's daily life and made unprecedented changes in urban space. Among them, electronic commerce is the most important one. In recent years, with the development of virtual technology, Electronic commerce will also move to a higher level of business type-virtual commerce, which will be a huge breakthrough for physical commerce and traditional electronic commerce. What impact will virtual commerce bring to physical commerce in the post-e-commerce era? What changes will take place in real business? What is the impact of virtual commerce on the layout and structure of urban space on a larger scale? What planning strategies should urban planning adopt in response to changes brought about by virtual commerce? These are the problems that urban development is facing and need to deal with for a long period of time. In view of these problems, this paper first studies the application of virtual reality technology, commercial space theory and research progress at home and abroad. As the theoretical basis of this study. Then from the shopping space, dining space, leisure and entertainment space as the entry point, This paper studies the development trend of these commercial forms under the background of virtual commerce. Virtual commerce has obvious substitution and enhancement to the traditional urban shopping space, and promotes the virtual and experiential transformation of the physical shopping space. The location of shopping space changes, and the catering space will be more flexible layout because of the influence of virtual commerce, and pay more attention to enterprise information construction, improve the requirements for logistics distribution; Virtual commerce blurs the boundaries of urban leisure space and promotes the physical space leisure. Virtual commerce also affects people's daily travel and consumption habits. The advantage of virtual commerce lies in reducing the space-time distance between consumers and merchants. And it can provide the behavior interaction and highly simulated perception between consumers and goods and services in virtual environment. This paper further studies the influence mechanism of virtual commerce on urban commercial space. This paper summarizes three kinds of functions of virtual commerce to urban commercial space, that is, substitution, complementation and enhancement. It is found that the organization mode of urban commercial space in the future is that entity commerce and virtual commerce co-exist and complement each other. The distribution of entity commerce in space will be the situation of agglomeration and dispersion, local concentration and overall dispersion. Through the analysis of the urban commercial space location under the influence of virtual commerce, from the spatial pattern, land layout, In the aspect of traffic organization and flexible guiding mechanism, the paper puts forward the urban planning strategies and suggestions in order to grasp the future development trend of the city, seize the opportunity of the city development, and prepare the city for the impact of the information tide.
【学位授予单位】：武汉大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F713.36;TU984.13

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