信息不对称下季节性商品供应链协调策略研究

发布时间：2018-02-11 05:26

本文关键词： 季节性商品信息不对称双渠道供应链协调报童模型　出处：《东华大学》2017年硕士论文　论文类型：学位论文

【摘要】：随着科技的进步和市场竞争的加剧,越来越多的产品表现出季节性商品的特点,如服装、生鲜农产品等。季节性商品生命周期短,期末残值较低,具有易腐性和易损性。产品生命周期的缩短使得供应链各组成成员很难准确的预测市场需求,这通常会导致产品的缺货或者滞销的现象,因此季节性商品的管理艰巨而复杂。与此同时,信息技术的快速发展使得电子直销渠道成为有别于传统零售渠道的另一种销售渠道。近年来越来越多的制造商除了通过传统零售渠道销售季节性商品,也采用电子直销渠道来销售季节性商品,双渠道供应链管理成为目前的一个研究热点。供应链上各组成成员之间建立起相互信任的战略合作伙伴关系,进行信息和知识的共享是提高供应链内部效率的根本保证。然而,供应链各组成成员是相互独立的,信息和决策权是分散化的,相互之间也存在着利益冲突。拥有信息优势的一方为了获取更多的收益不愿同供应链中其他成员分享其私有信息,最终导致了供应链中信息不对称的现象,如何协调信息不对称下的季节性商品双渠道供应链是迫切需要解决的问题。本论文以季节性商品供应链为研究背景,考虑到电子商务直销渠道应用的普遍性,论文主要研究信息不对称下季节性商品双渠道供应链协调策略。在综述了信息不对称下供应链管理、季节性商品供应链管理和双渠道供应链协调等相关理论研究的基础上,考虑到季节性商品供应链的特点,建立了信息不对称下季节性商品双渠道供应链的报童模型,并运用供应链批发价收益共享契约和批发价回购契约对信息不对称下季节性商品双渠道供应链的协调进行建模和仿真研究,以寻找季节性商品双渠道供应链的最优协调策略。针对由一个制造商和一个零售商组成的季节性商品双渠道供应链系统,其中制造商通过电子直销渠道和传统零售渠道销售季节性商品,零售商只通过传统零售渠道来销售季节性商品,本论文首先研究了制造商生产成本信息不对称下季节性商品双渠道供应链协调策略问题。在制造商生产成本信息不对称下,制造商会向外宣布较高的生产成本,从而可以制定较高的批发价来提高自己的利润,然而批发价的升高会降低零售商的利润。通过建模和数据仿真研究证明,运用批发价和收益共享联合契约可以使得制造商和零售商的利润均增加。进而,研究了零售商销售成本信息不对称下季节性商品双渠道供应链的协调策略问题。考虑到季节性商品的特点,基于报童模型分别构造了零售商销售成本信息不对称下,无契约协调和制造商采用回购契约来协调季节性商品双渠道供应链的模型,并运用批发价和回购联合契约协调零售商销售成本信息不对称下季节性商品双渠道供应链。建模和仿真结果显示,在批发价和回购联合契约下制造商和零售商的利润均是增加的,且可以达到集中决策下供应链的利润,从而说明了该契约的有效性。最后,总结了论文的研究内容及研究成果,并提出了进一步的研究方向。
[Abstract]:With the progress of science and technology and the intensification of market competition, more and more products showed the characteristics of seasonal goods such as clothing, fresh agricultural products. Seasonal product life cycle is short, salvage value is low, is perishable and vulnerability. The shortening of product life cycle makes the supply chain members are difficult to predict the market demand accurately, which usually leads to the product out of stock or unsalable phenomenon, so the seasonal goods management is arduous and complex. At the same time, the rapid development of information technology makes electronic direct channel has become another sales channel different from traditional retail channels. In recent years, more and more manufacturers in addition to the traditional retail channel sales seasonal goods, also uses electronic direct channel to sell seasonal goods, the dual channel supply chain management has become a hot research topic at present. On the supply chain composed of members Established a strategic partnership of mutual trust, information and knowledge sharing is the basic guarantee of improving supply chain efficiency. However, the supply chain members are independent of each other, information and decision-making is decentralized, interaction also exists between the conflict of interest. The party with information superiority to the other members get more income than with the supply chain to share their private information, resulting in information asymmetry phenomenon in supply chain, how to coordinate the information asymmetry seasonal goods in dual channel supply chain is an urgent problem. In this paper, seasonal products supply chain as the research background, taking into account the universal electronic business direct channel application, the main research under Information asymmetry seasonal goods in dual channel supply chain coordination strategy. In a review of information asymmetry on supply chain management, seasonal Based on the related theory of commodity supply chain management and coordination of dual channel supply chain and so on, considering the characteristics of seasonal products supply chain, establish the newsboy model under information asymmetry seasonal goods in dual channel supply chain, and the use of supply chain wholesale price gains for seasonal goods under asymmetric information of dual channel supply chain coordination the wholesale price contract and buyback contract research on Modeling and Simulation of sharing, with the optimal coordination strategy for seasonal goods. In the dual channel supply chain consisting of a manufacturer and a retailer of seasonal goods in dual channel supply chain system, the manufacturer through the electronic channel and traditional retail channel sales seasonal goods retailers only to sell seasonal products through traditional retail channels, this paper studied the asymmetric producing cost information for seasonal goods in dual channel Supply chain coordination strategy. In the asymmetric information production cost of manufacturers, manufacturers announced higher production cost, which can make high wholesale price to increase their profits, but increased wholesale price will reduce the profits of retailers. Through the research of modeling and data simulation shows that the use of wholesale price and revenue sharing contract can be combined the profits of the manufacturer and the retailer are increased. Thus, the problem of coordination strategy cost retailers under asymmetric information of seasonal goods in dual channel supply chain. Considering the characteristics of seasonal goods, based on the newsboy model are constructed cost retailers under asymmetric information, no contract and manufacturer repurchase contract to coordinate the seasonal the goods in dual channel supply chain model, and use the wholesale price and buyback contract coordination with retailer sales information cost Under the asymmetric seasonal goods in dual channel supply chain. Modeling and simulation results show that the wholesale price and buyback contract with the profits of manufacturer and retailer are increased, and the supply chain can reach the profit under centralized decision, which shows the effectiveness of the contract. Finally, summarizes the research contents and research results of the thesis, and the further research direction.

【学位授予单位】：东华大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F274;F724.6

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