《鄂尔多斯日报》（蒙文版）广告研究

发布时间：2018-02-27 04:44

本文关键词： 《鄂尔多斯日报》广告研究　出处：《内蒙古大学》2017年硕士论文　论文类型：学位论文

【摘要】：随着新媒体的不断发展,报纸广告的竞争力越来越处于劣势地位。报纸广告作为广告的一门重要类别,研究其发展新出路具有现实意义。本文以《鄂尔多斯日报》(蒙文版)广告为研究对象,通过对该报广告的发展概况、类别、内容及形式进行系统地分析,深入了解该报广告的优点和存在的问题,并尝试对其更好地发展提出实质有效的建议。论文由导论、主体、结论三部分组成。导论部分对本论文的研究对象、研究现状、研究目的及意义、研究方法、注明等进行了陈述。论文主体分为三章。第一章由广告历史发展、广告数量、广告收入等三方面对《鄂尔多斯日报》(蒙文版)广告发展概况进行了论述。第二章分别对该报广告的类别、内容、形式进行了分析。第三章对该报广告的优点和存在的问题进行了归纳分析,并对其发展提出了实质性的建议。结论部分,以微观视角归纳了对《鄂尔多斯日报》(蒙文版)广告研究的主要观点,并以宏观视角对蒙文报纸广告的发展前景提出了自己的想法及建议。
[Abstract]:With the continuous development of new media, the competitiveness of newspaper advertising is more and more at a disadvantage. As an important category of advertising, newspaper advertising, It is of practical significance to study its new way of development. This paper takes the advertisement of Ordos Daily (Mongolian version) as the research object, through the analysis of the general situation, category, content and form of the advertisement in this paper. The paper is composed of three parts: introduction, main body and conclusion. The main body of the thesis is divided into three chapters. The first chapter consists of the historical development of advertisement, the quantity of advertisement, and so on. This paper discusses the general situation of the advertising development of Ordos Daily (Mongolian version) from three aspects, such as advertising revenue. The third chapter summarizes and analyzes the advantages and problems of the advertisement in the newspaper, and puts forward some substantive suggestions for its development. This paper sums up the main viewpoints of the research on the advertisement of Erdos Daily (Mongolian edition) from a micro perspective, and puts forward his own ideas and suggestions on the prospects of the development of the advertisement in the Mongolian newspaper from the macro perspective.
【学位授予单位】：内蒙古大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F713.8

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