基于VFT的消费者移动购物持续信任影响因素实证研究

发布时间：2018-02-27 09:34

本文关键词： 移动购物持续信任 VFT 无线网络　出处：《企业经济》2016年11期 　论文类型：期刊论文

【摘要】：本文基于价值点思维方法对消费者移动购物持续信任影响因素,从五个维度提出假设,对无线覆盖度、无线传输效率、无线传输成本、商品信息获取、传统网购信任转移度5个影响因素展开研究,并首次将商品信息获取、无线传输成本纳入研究范围。研究结果表明:无线覆盖程度、无线传输效率、无线传输成本均对移动购物信任产生显著的正向影响;而传统网购信任转移不仅直接影响移动购物信任,并通过消费者感知安全对其产生间接影响。此外,商品信息获取程度与移动购物信任之间的假设不成立。最后,从移动商家、互联网服务提供商、移动购物平台及政府角度提出相关对策建议。
[Abstract]:The value point of thinking method is based on the consumer mobile shopping continued trust factors, put forward the hypothesis from the five dimensions of wireless coverage, wireless transmission efficiency, transmission cost, commodity information acquisition, transfer of traditional online shopping trust degree of 5 factors, and for the first time the commodity information acquisition, wireless transmission cost into the scope of the study. The results show that the wireless coverage degree, wireless transmission efficiency, wireless transmission costs have a positive effect on mobile shopping and traditional online shopping trust; trust not only directly affects the transfer of mobile shopping and through consumer trust, perceived security has indirect effect on it. In addition, between commodity information and mobile shopping trust assumption set up. Finally, from the mobile business, the Internet service provider, put forward relevant countermeasures and suggestions of mobile shopping platform and the angle of the government.

【作者单位】：中北大学经济与管理学院;
【基金】：山西省回国留学人员科研资助项目“助推山西资源型城市跨越转型的人力资源战略管理策略研究”(项目编号:2014-056) 山西省留学回国人员科技活动择优资助项目“基于SHRM的核心员工保留及企业绩效研究”(项目编号:941303) 山西省社会科学基金项目“山西农产品‘互联网+’品牌营销策略研究”(项目编号:201510ZB06)
【分类号】：F724.6

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