中国跨境电子商务发展现状、问题及对策研究

发布时间：2018-02-27 15:48

本文关键词： 跨境电子商务发展现状问题对策　出处：《吉林大学》2017年硕士论文　论文类型：学位论文

【摘要】：信息通讯技术的飞速发展使人类社会生活发生巨大变革,在商业领域衍变出全新的电子商务模式。目前,在全球电子商务阵营中我国居于前列,国内商业格局已初步形成,以阿里巴巴、京东为龙头,苏宁易购、当当网、唯品会、聚美优品等一大批电子商务企业紧随其后。国内电子商务依托网络规模优势不断做大做强的同时,我国跨境电商也已异军突起,现已形成包括B2B、B2C、C2C、O2O等在内的多种商业模式。跨境电商的兴起既得益于信息网络技术的高速发展与全球经济一体化,又因其恰逢2008全球金融危机使得部分传统大额跨境贸易转为小额在线交易。跨境电商是互联网时代迸发出的新的经济增长点,为我国外贸行业带来了全新的机遇与挑战。我国跨境电商发展的宏观环境虽日渐完善,但专业人才匮乏、政策法规滞后、区域发展失衡等问题仍有待解决。与国内电子商务相比,跨境电商交易更具挑战性,既要承担一般国内电子商务面临的技术风险、信用风险以及信息安全等一系列风险,还面临着更为复杂的物流配送、检验检疫、货款支付、售后服务、交易纠纷解决等流程,此外还受到文化差异与语言不通等因素的影响。在实际操作中,跨境电商行业的先行者如亚马逊、敦煌网、兰亭集势、大龙网以及京东全球购等为我们提供了可供参考的经验。此外,各地应借鉴跨境电商综合试验区的发展经验,以此培养自身的竞争优势。我国跨境电商企业应加强品牌形象建设,积极参与国际竞争。行业组织应聚集跨境电商行业资源,助力中小企业发展。我国政府应适当发挥宏观战略指引作用,为跨境电子商务行业发展提供服务。
[Abstract]:With the rapid development of information and communication technology, great changes have taken place in human social life, and a completely new electronic commerce model has evolved in the commercial field. At present, our country is in the forefront of the global e-commerce camp, and the domestic commercial pattern has been initially formed. A large number of e-commerce enterprises, such as Alibaba, #internal_person1#, Dangdang, SUNING, JingDong, and so on, are closely behind. While domestic e-commerce relies on the advantages of network scale, it is constantly growing bigger and stronger. China's cross-border e-commerce has also emerged, and has now formed a variety of business models, including B2BX B2CU C2CO2O and so on. The rise of cross-border e-commerce has benefited from the rapid development of information network technology and the integration of the global economy. It also comes at a time when the 2008 global financial crisis has turned some of the traditional large-scale cross-border trade into small online transactions. Cross-border e-commerce is a new growth point in the Internet era. It brings new opportunities and challenges to China's foreign trade industry. Although the macro environment of cross-border e-commerce development in our country is improving day by day, the professional talents are scarce, and the policies and regulations lag behind. Compared with domestic e-commerce, cross-border e-commerce transactions are more challenging. They have to bear a series of risks, such as technical risks, credit risks and information security risks faced by domestic e-commerce. It also faces more complicated processes such as logistics distribution, inspection and quarantine, payment for goods, after-sales service, settlement of trade disputes, etc. In addition, it is also affected by cultural differences and language barriers. Pioneers in cross-border e-commerce industries such as Amazon, Dunhuang, Lanting, Dalong and JingDong have provided us with reference experience. In addition, all localities should learn from the development experience of cross-border e-commerce comprehensive test areas. In order to cultivate their own competitive advantage, China's cross-border e-commerce enterprises should strengthen brand image construction and actively participate in international competition. Industry organizations should gather resources of cross-border e-commerce industry. To promote the development of small and medium-sized enterprises, our government should give full play to the role of macro-strategic guidance and provide services for the development of cross-border e-commerce industry.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F724.6;F274;F125

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