滴滴出行企业社会责任绩效评价研究

发布时间：2018-03-04 05:09

本文选题：滴滴出行　切入点：社会责任　出处：《青岛大学》2017年硕士论文　论文类型：学位论文

【摘要】：在当前共享经济与互联网科技融合发展的背景下,网约车企业迅速崛起,滴滴出行企业在抢占市场份额的同时,必须履行社会责任。目前我国学术领域尚未出现与共享经济背景下的网约车企业社会责任绩效相关的研究,因此为了完善国内在这方面的研究,本文以滴滴出行为例,对滴滴出行企业社会责任绩效评价进行了深入研究。首先本文对以往学者的研究成果进行了综述,在此基础上引入了社会责任绩效相关概念,并概述了利益相关者理论以及共享经济理论。基于这些理论基础,提出将社会责任嵌入企业绩效评价,形成适用于共享经济背景下的评价体系。然后以滴滴出行为研究对象,通过分析滴滴出行企业的商业模式识别其利益相关者,并联系实际情况对影响社会责任绩效的因素进行分析,从而选取科学的指标,构建体系框架。最后利用层次分析法就指标的影响程度进行权重分配,并对滴滴出行的实施结果进行评价,提出合理化建议,以促进滴滴出行的社会绩效与经济效益提高,帮助其更好的发展。本文通过对滴滴出行企业的研究,为网约车行业合理评价自身社会责任履行的绩效提供参考,促进网约车行业履行社会责任,推动共享经济规范化发展。
[Abstract]:Under the background of the integration of the sharing economy and Internet science and technology, the ride-hailing enterprises are rising rapidly, and DiDi enterprises are seizing the market share at the same time. Social responsibility must be fulfilled. At present, there has not been any research on the social responsibility performance of ride-hailing enterprises in the context of shared economy in our country. Therefore, in order to improve the domestic research in this field, this paper takes DiDi as an example. This paper makes a deep research on the performance evaluation of DiDi's corporate social responsibility. Firstly, this paper summarizes the research results of previous scholars, and then introduces the related concepts of social responsibility performance. Based on these theories, the author puts forward the idea of embedding social responsibility into corporate performance evaluation to form an evaluation system suitable for the background of shared economy. Then DiDi is taken as the research object. By analyzing the business model of DiDi enterprise to identify its stakeholders, and connecting with the actual situation to analyze the factors that affect the performance of social responsibility, so as to select scientific indicators. Finally, we use the analytic hierarchy process (AHP) to distribute the weight of the index, evaluate the result of DiDi's implementation, and put forward some reasonable suggestions, so as to promote the social performance and economic benefit of DiDi. Through the study of DiDi enterprises, this paper provides a reference for the industry to evaluate the performance of its own social responsibility performance, promote the implementation of social responsibility of the industry, promote the standardized development of the shared economy.
【学位授予单位】：青岛大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F724.6;F572;F270

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