海岛民宿OTO改造公益平台可行性分析——以舟山群岛新区为例

发布时间：2018-03-04 11:15

本文选题：海岛民宿　切入点：公益OTO旅游业　出处：《管理观察》2016年33期 　论文类型：期刊论文

【摘要】：海岛民宿OTO改造平台始终坚持公益的理念,以民宿改造为实体,通过网络平台加以宣传推广,吸引志愿者和赞助商,招募合作伙伴,同时也将成品民宿加以宣传推广,吸引游客,帮助失海渔民产业转型,推动旅游业的发展。通过市场调研,结合海岛实际发展现状,分析平台运行和发展的风险和机遇,克服困难,抓住机遇,使海岛民宿OTO改造公益平台可以长久运行,造福失海渔民,保护生态,传承文化,推动旅游业发展。
[Abstract]:The OTO renovation platform of the island dwelling has always adhered to the concept of commonweal. It is based on the transformation of the people's residence as the entity, and through the network platform to promote and promote, attract volunteers and sponsors, recruit partners, but also promote the finished residential housing to promote. To attract tourists, help the fishermen industry transformation, promote the development of tourism. Through market research, combined with the actual status of island development, analyze the platform operation and development of the risks and opportunities, overcome difficulties, seize the opportunity, The OTO platform can be operated for a long time, benefit the fishermen, protect the ecology, inherit the culture and promote the development of tourism.
【作者单位】：浙江海洋大学;
【基金】：浙江省大学生科技创新活动计划(新苗人才计划)项目立项资助项目编号:2016R411050东海人家--建设海岛民宿OTO互助公益平台
【分类号】：F592.7;F719.2

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