民营会展企业融资能力提升研究

发布时间：2018-03-04 22:32

本文选题：会展企业　切入点：融资能力评价　出处：《哈尔滨商业大学》2017年硕士论文　论文类型：学位论文

【摘要】：会展企业的发展在国民经济中具有重要作用和地位,并对整个地区的经济发展具有明显的带动作用。然而民营会展企业起步晚、规模小,处于竞争的弱势地位,融资困难更进一步遏制了其快速的发展。民营会展企业拥有巨大的发展空间,由于资金是企业的血脉,良好的融资能力则至关重要。因此,我国民营会展企业在国际竞争日趋激烈的竞争环境下,较强的融资能力是保证企业核心竞争力的重要一环。目前,我国民营会展企业融资的相关研究较少,企业在发展壮大过程中遇到的资金问题又十分突出,良好的融资能力成为企业发展的关键。增强融资能力首先就是对企业自身融资能力进行正确客观的评价和认知。因此,本文结合民营会展企业自身特点对民营会展企业融资能力进行了研究,分析民营会展企业融资能力存在的问题,指出提升策略。本文以信贷配给理论、融资结构理论和资源整合理论为指导,首先对国内外融资能力和会展企业融资的相关文献进行了梳理,从企业内部融资能力和外部融资能力两方面对选取了融资能力的评价指标,并选取了 9个二级指标和30个三级指标。其次,通过德尔菲法对预选的指标进行了筛选,删除、并合重叠的指标,结合专家的建议最后筛选出7个二级指标19个三级指标。再次,运用突变级数法,对筛选出的八家民营会展企业的融资能力进行了评价。进而对评价结果进行了分析,找到企业融资能力存在的不足:自身实力不足,企业经营不稳定,盈利能力不强;企业信用差;融资渠道狭窄。会展企业中融资情况较好的新三板上市公司再融资中存在此类问题,可想而知全国四万多家民营会展企业则产生更大的融资需求与融资能力不足的现象。于是可以知道民营会展企业融资能力有待提升。最后对会展企业融资能力存在的问题,给出了几点切实可行的建议:企业应提升经营能力,提升企业自身信用状况,并在充分利用已有的融资方式情况下拓展融资渠道。企业从这三方面改进,有助于融资能力的提升。
[Abstract]:The development of exhibition enterprises plays an important role in the national economy and plays an important role in the economic development of the whole region. However, the private exhibition enterprises start late, have a small scale, and are in a weak position of competition. The difficulty of financing has further restrained its rapid development. Private mice enterprises have a huge space for development. Since capital is the blood of the enterprise, good financing capacity is of great importance. Under the increasingly competitive environment of international competition, the strong financing ability is an important part of ensuring the core competitiveness of the enterprises. At present, there are few researches on the financing of the private mice enterprises in our country. The capital problems encountered by enterprises in the process of development and expansion are very prominent, and good financing ability becomes the key to the development of enterprises. The first step to enhance financing ability is to evaluate and recognize the financing ability of enterprises correctly and objectively. This paper studies the financing ability of private mice and exhibition enterprises according to their own characteristics, analyzes the problems existing in the financing ability of private exhibition enterprises, and points out the promotion strategy. Under the guidance of the theory of financing structure and the theory of resource integration, this paper firstly combs the relevant literature on financing ability and financing of exhibition enterprises at home and abroad. The evaluation index of financing ability is selected from two aspects of internal financing ability and external financing ability, and 9 secondary indexes and 30 third grade indexes are selected. Secondly, the pre-selected indicators are screened and deleted by Delphi method. Combining the overlapping indicators and combining with the experts' recommendations, 7 secondary indicators and 19 third-level indicators were finally selected. Thirdly, the catastrophe series method was used. The paper evaluates the financing ability of the eight private mice enterprises, and then analyzes the evaluation results, and finds out the deficiency of the enterprise's financing ability: its own strength is insufficient, the enterprise management is unstable, the profit ability is not strong; Enterprise credit is poor; financing channel is narrow. There are such problems in refinancing of new three board listed companies which have better financing condition in convention and exhibition enterprises. It can be imagined that more than 40,000 private convention and exhibition enterprises in China have greater financing needs and insufficient financing capacity. Therefore, we can know that the financing capacity of private mice enterprises needs to be improved. Finally, the problems of the financing capacity of the exhibition enterprises are raised. Some practical suggestions are given: enterprises should improve their management ability, enhance their own credit status, and expand their financing channels under the condition of making full use of the existing financing methods. Help raise financing ability.
【学位授予单位】：哈尔滨商业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F713.83;F275

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