基于国际比较的我国教育服务贸易发展现状及对策研究

发布时间：2018-03-06 09:02

本文选题：高等教育服务贸易　切入点：国际竞争力　出处：《东南大学》2015年硕士论文　论文类型：学位论文

【摘要】：随着国际经济的不断融合和一体化的发展,世界贸易往来不断加强。在货物贸易保持稳定增长的同时,服务贸易也推动着全球经济强劲和持续的增长,是世界贸易的重要组成部分,更是一些发达国家贸易的新型增长点。中国的教育服务贸易,相比于过去,虽然近年来随着经济增长,教育服务贸易有了一定发展,然而对比发达国家,在教育服务出口方面,我国一直存在着较大的贸易逆差,发展程度与意识滞后。长期以来,国际教育市场长期被一些主要发达国家所垄断,相比之下,中国教育服务产业存在发展相对滞后,国际竞争力弱,教育品牌吸引力不强等问题。在这样的激励竞争国际背景下,我国就中国服务贸易出口巨大逆差的现状和对策的研究是适应我国不断提升我国国际地位和国际影响力的必然要求,在改善贸易状况,完善国内教育行业现状以及扩大国际影响力等方面都具有重要的实践意义。本文旨在通过实证研究来解决如何提升中国教育服务贸易的国际竞争力,以及打造国际品牌。中国的国际影响力不断提高,中国在国际教育市场上的竞争力状况对建设综合国力和提高软实力有着直接的影响,因此,本文主要的研究对象是中国的教育服务贸易,通过定性分析和定量分析的结合对中国教育服务贸易的发展现状进行分析,将横向研究和纵向研究比对找出我国与发达国家实际差距,最后进行对策的探讨和建议。首先,本文结合数据统计分析对中国现阶段教育服务进出口的特点和趋势进行了阐释,包括来华留学的基本情况、中外合作办学的情况、远程和跨境网络教育等。其次,运用国际竞争力评价三个常用指标,分别为国际市场占有率,竞争优势指数和显性竞争优势指数,定位我国高等教育服务贸易的发展水平,比较分析国际竞争定位我国高等教育服务贸易的发展水平,比较分析国际竞争能力。同时,结合这两方面的结论确定实证的具体指标变量,通过与中国在国际教育市场上的竞争优势指数对比关联度得出实证结果。最后,在全本研究结论之上,对现阶段我国在国际教育市场上提升和品牌建设提出有效的对策。
[Abstract]:With the continuous development of international economic integration and globalization, world trade relations continue to strengthen. Trade in goods to maintain steady growth at the same time, the service trade also promotes the global economy strong and sustained growth, is an important part of world trade, especially some developed countries trade new growth point. China educational service trade. Compared to the past, although in recent years, with economic growth, education service trade has a certain development, but compared with developed countries, the export of education services in China, there has been a big trade deficit, lagging behind the development level and consciousness. For a long time, the international education market has long been monopolized by some developed countries, in contrast, Chinese education service industry development lags behind, the international competitiveness is weak, education brand appeal is not strong. In such a competitive incentive under the international background, Our country current situation and Countermeasures of Chinese service trade export large deficit is inevitable requirement to adapt to China's continuous improvement of China's international status and international influence, in the improvement of trade conditions, has important practical significance to improve the status of the domestic education industry and expand the international influence and so on. This paper aims to solve the problem of how to enhance the international competitiveness Chinese education service trade through empirical research, and to create an international brand. China international influence continues to improve, China in the international education market competitiveness for the construction of the comprehensive national strength and improving the soft power has a direct impact, therefore, the main research object of this paper is China education service trade, through qualitative analysis and quantitative analysis of the combination of the development status of the Chinese education service trade are analyzed, the transverse and longitudinal studies of China and find the comparison The actual gap between the developed countries, finally discussed and suggestions. First of all, based on the statistical analysis of the data characteristics and trend of Chinese education at the present stage the import and export of services are explained, including the basic situation of study in China, Sino foreign cooperation in running schools, remote and cross-border education network. Secondly, using the international competitiveness evaluation three the commonly used indicators, respectively, international market share, competitive advantage index and revealed competitive advantage index, positioning the development of higher education service trade in our country, a comparative analysis of the development level of international competitive positioning of China's higher education service trade, comparative analysis of the international competitive ability. At the same time, the specific variables combined with the conclusion of the two aspects to determine through the demonstration, and China in the international education market competitive advantage index contrast correlation empirical results obtained. Finally, the conclusion in the whole study On the other hand, we put forward some effective countermeasures to improve our country's international education market and brand construction at the present stage.

【学位授予单位】：东南大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F752.68

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