哈尔滨市旅游购物行为与满意度研究

发布时间：2018-03-10 11:19

本文选题：旅游购物　切入点：满意度　出处：《云南财经大学》2017年硕士论文　论文类型：学位论文

【摘要】：旅游购物的发展不仅可以成为吸引游客的重要因素,也体现出一个城市旅游业的发展程度,近几年国家对于旅游购物业发展的重视程度也在逐渐增加。然而,作为“龙江丝路带”、“中蒙俄经济走廊”未来的战略支点与先行者的哈尔滨,旅游购物业依然处于缓慢发展阶段,旅游商品同化严重、购物环境较差,致使游客对于哈尔滨市购物各方面的满意度还比较低。之前仅通过单纯的纪念品开发角度进行研究,并不能全面的解决哈尔滨现有的旅游购物问题。根据对国内外相关理论分析后发现,通过了解游客的真实感受与满意程度,可以全面的发现其真实的需求,并能快速提高旅游购物品质,从而有效的促进旅游购物业的发展。因此,本篇文章对哈尔滨旅游购物满意度进行了探讨性研究。本研究可以主要分为如下三个部分:首先,是理论分析。在分析了当前的研究背景后,对目前国内外有关旅游商品、旅游购物、购物行为特征以及旅游购物满意度的重大研究成果进行了回顾,并对其概念及理论进行阐述,并根据本文研究的主要目的,确定了基本的研究框架和理论模型。其次,是实证研究。根据确定的研究框架和理论模型,将调查问卷分为游客基本信息、旅游购物行为特征以及满意度等三个部分。然后,前往哈尔滨市主要旅游购物场所对问卷进行收集,并在分析了相关数据的基础上,总结出哈尔滨旅游购物行为特征的规律,以便于辅助旅游购物满意度的研究。在满意度研究方面,本研究提取出了22项对旅游购物满意度产生影响的重要因素,通过计算的结果以及对其权重与满意度的关系进行分析,得出了哈尔滨旅游购物的综合满意度。最终,根据分析的结果对如何提高哈尔滨旅游购物满意度水平提出了相应的建议。最后,是结论与展望。通过对本文的研究内容进行总结,不仅得出了相应的结论,同时也发现了研究中的不足,以便以后更好的研究,并对未来的研究给予了一定的展望。
[Abstract]:The development of tourism shopping can not only become an important factor to attract tourists, but also reflect the degree of development of tourism in a city. In recent years, the degree of attention paid by the country to the development of tourism shopping industry has gradually increased. As the "Longjiang Silk Road Belt", the future strategic fulcrum and forerunner of the China-Mongolia-Russia Economic Corridor, Harbin's tourism shopping industry is still in a slow stage of development, with serious assimilation of tourist commodities and poor shopping environment. As a result, tourists' satisfaction with all aspects of shopping in Harbin is still relatively low. Previously, the study was conducted only from the perspective of pure souvenir development. According to the analysis of relevant theories at home and abroad, it can be found that through understanding the true feeling and satisfaction of tourists, we can find out the real needs of tourists in an all-round way. And can improve the quality of tourism shopping quickly, so as to effectively promote the development of tourism shopping industry. Therefore, this paper discusses the satisfaction of Harbin tourism shopping. This study can be divided into three parts: first, It is a theoretical analysis. After analyzing the current research background, this paper reviews the major research results on tourism commodities, tourism shopping, shopping behavior characteristics and tourist shopping satisfaction at home and abroad. The basic research framework and theoretical model are established according to the main purpose of this paper. Secondly, the empirical research. According to the established research framework and theoretical model, The questionnaire is divided into three parts: basic information of tourists, characteristics of tourist shopping behavior and satisfaction. Then, the questionnaire is collected at major tourist shopping sites in Harbin, and based on the analysis of relevant data, The characteristics of tourism shopping behavior in Harbin are summarized in order to facilitate the study of tourist shopping satisfaction. In the aspect of satisfaction research, 22 important factors affecting the satisfaction degree of tourism shopping are extracted in this study. Through the analysis of the relationship between the weight and the satisfaction degree, the comprehensive satisfaction degree of Harbin tourist shopping is obtained. According to the results of the analysis, the author puts forward some suggestions on how to improve the level of tourist shopping satisfaction in Harbin. Finally, it is the conclusion and prospect. At the same time, the deficiency of the research is found in order to better research in the future, and give a certain prospect for the future research.
【学位授予单位】：云南财经大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F713.55

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