泉州邮政公司发展农村电子商务的策略研究

发布时间：2018-03-17 14:19

本文选题：泉州邮政　切入点：农村电子商务平台　出处：《华侨大学》2017年硕士论文　论文类型：学位论文

【摘要】：改革开放三十多年以来,随着我国经济信息化的不断发展,电子商务在全国取得了长足发展,电子商务已深入到日常生活中,伴随着国内电子商务规模的急剧扩张,其在农村的发展也引起了相关部门的关注,电子商务对农村生活的影响也已经显而易见。在新的背景下,国家频频出台关于扶持农村电商发展的政策,鼓励物流、仓储、资金和渠道更高效地下沉到农村市场,特别指出支持邮政系统服务“三农”,因此,邮政公司在农村电子商务的发展上,具有史无前例的绝好机遇。泉州邮政公司在早期服务“三农”的工作上对农村电子商务有过探索,但是早期运营模式较为粗放,也未取得较好效果,在2015年,泉州邮政公司按照集团公司的部署正式进军农村电子商务,但是从当前泉州邮政公司在推动电子商务进农村的工作开展情况来看,存在着许多的问题,这些问题制约着邮政农村电子商务的发展。本研究在总结分析国内外农村电子商务研究现状和水平的基础上,分析了泉州邮政在农村电子商务的发展现状,并设计问卷调查,结合泉州邮政公司自身情况及农村地区农村电子商务的发展的具体情况,总结归纳出泉州邮政公司在发展农村电子商务存在的主观和客观问题,诸如农民教育水平不高、农村对电子商务概念认识不足、邮政公司在农村地区的信息化水平不高、邮政电子商务平台知名度低等问题制约着泉州邮政公司农村电子商务的发展,在对问题分析的基础上,提出了泉州邮政公司可以通过加强农村地区培训、加强基层邮政信息化建设、完善农村电子商务运作体系、建设农村电子商务线上线下服务体系等措施来保障农村电子商务的顺利开展,因此,探讨研究泉州邮政发展农村电子商务的问题和对策具有十分重要的意义。
[Abstract]:Since the reform and opening up to the outside world for more than 30 years, with the continuous development of economic informatization in China, E-commerce has made great progress in the whole country. E-commerce has gone deep into daily life, along with the rapid expansion of domestic e-commerce scale. Its development in rural areas has also aroused the concern of relevant departments, and the impact of electronic commerce on rural life has become obvious. In the new context, the state has frequently issued policies to support the development of rural e-commerce, encouraging logistics and warehousing. Funds and channels have sunk more efficiently into rural markets, noting in particular the support of postal system services for agriculture, rural areas and farmers, and thus postal companies in the development of rural e-commerce, Quanzhou Post Company has explored rural e-commerce in its early work of serving agriculture, rural areas and farmers, but its early operation model was extensive and failed to achieve good results. In 2015, Quanzhou Post Company formally entered rural electronic commerce according to the group company's deployment, but from the current situation of Quanzhou Post Company in promoting e-commerce into rural areas, there are many problems. These problems restrict the development of rural electronic commerce. On the basis of summarizing and analyzing the research status and level of rural electronic commerce at home and abroad, this study analyzes the present situation of Quanzhou Post's development in rural electronic commerce, and designs a questionnaire survey. Combined with the situation of Quanzhou Post Company and the development of rural electronic commerce in rural areas, this paper summarizes the subjective and objective problems existing in the development of rural electronic commerce by Quanzhou Post Company, such as the low level of education of farmers. The lack of understanding of the concept of electronic commerce in rural areas, the low level of information of postal companies in rural areas, the low popularity of postal e-commerce platform restrict the development of rural electronic commerce of Quanzhou Post Company, based on the analysis of the problems. It is put forward that Quanzhou Post Company can strengthen the construction of grass-roots postal informatization and improve the rural electronic commerce operation system by strengthening training in rural areas. In order to guarantee the smooth development of rural electronic commerce, it is of great significance to study the problems and countermeasures of Quanzhou Post's development of rural electronic commerce.
【学位授予单位】：华侨大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F724.6;F616

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