我国进口跨境电商问题与发展策略研究

发布时间：2018-03-19 04:22

本文选题：进口跨境电商　切入点：问卷调查　出处：《暨南大学》2017年硕士论文　论文类型：学位论文

【摘要】：我国电子商务萌芽于1997年,历经二十年的发展,经历过低谷,也有过崛起,目前已呈现较为稳定的格局。进口跨境电商是从2014年开始起步的,政府的支持、消费者的需求、电子商务的发展等因素给了它创造了良好的条件。近几年来进口跨境电商发展迅速,对进出口贸易和国内经济产生了积极影响,但也给消费者带来了诸多问题。通过问卷调查和文献研究,本文总结出进口跨境电商现存的商品质量、物流和税费三大问题。货源渠道乱、疏于监管、检验检疫机制不完善引发了商品质量问题,仓储配送体系缺乏整合使得物流配送时效低,高昂的物流成本导致退换货难,“税收新政”成为了税费问题的导火索。网易考拉海购作为进口跨境电商的黑马,仅两年时间销售额已位居行业第一。它在品牌授权、供应链管理上都有着重要优势,但也存在假货风险、物流成本高、税改压力大的问题。本文整理了政府和电商平台现有的策略,以此为基础,并借鉴网易考拉海购和其他国内外企业的发展经验,从政府、跨境电商平台和消费者三个维度为我国进口跨境电商提出下一步的发展策略。政府应健全商品申报、检验和投诉机制,积极推动跨境物流发展,加强行业法律法规建设;电商平台应做好质量把控、加强监管,大力发展第三方物流,构建自身核心竞争力;消费者应谨慎辨别电商平台和商品信息,学会维护自身正当权益。通过政府、平台和消费者的共同努力,进口跨境电商问题会逐步得到改善,行业会不断发展成熟,资源也会越发集中于竞争优势的平台。
[Abstract]:China's e-commerce sprouted in 1997, experienced 20 years of development, experienced a trough, has also risen, has now presented a relatively stable pattern. Import cross-border e-commerce started in 2014, government support, consumer demand, The development of e-commerce and other factors have created favorable conditions for it. In recent years, cross-border e-commerce imports have developed rapidly, which has had a positive impact on import and export trade and the domestic economy. But it also brings a lot of problems to consumers. Through questionnaire survey and literature research, this paper summarizes the existing three major problems of import cross-border e-commerce: commodity quality, logistics and taxes and fees. The imperfect inspection and quarantine mechanism has caused the commodity quality problems, and the lack of integration of the warehousing and distribution system has resulted in a low efficiency of logistics distribution. High logistics costs have made it difficult to return and exchange goods, and the "new tax deal" has become the trigger for the tax issue. NetEase koala, the black horse of cross-border e-commerce imports, ranks first in sales in just two years. It is licensing its brand. Supply chain management has important advantages, but there are also some problems such as fake goods risk, high logistics cost and great pressure of tax reform. With reference to the development experience of NetEase koala and other domestic and foreign enterprises, the government, cross-border e-commerce platform and consumers put forward the next development strategy for China's import cross-border e-commerce from the government, cross-border e-commerce platform and consumers. The government should improve the commodity declaration. The inspection and complaint mechanism should actively promote the development of cross-border logistics and strengthen the construction of laws and regulations of the industry, and the e-commerce platform should do a good job of quality control, strengthen supervision, vigorously develop third-party logistics, and build its own core competitiveness. Consumers should carefully distinguish between e-commerce platforms and commodity information, and learn to safeguard their legitimate rights and interests. Through the joint efforts of the government, platforms and consumers, the issue of cross-border e-commerce imports will be gradually improved and the industry will continue to develop and mature. Resources will also be increasingly focused on competitive advantage of the platform.
【学位授予单位】：暨南大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F724.6;F752.61

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