新型商业模式在科技服务平台中的应用研究

发布时间：2018-03-29 04:17

本文选题：科技服务平台　切入点：商业模式　出处：《东南大学》2015年硕士论文

【摘要】：近年来,在创新型国家的建设中,我国企业技术创新能力不断增强,同时,企业对外部环境的服务需求越来越旺盛,科技中介服务的服务能力和水平的提升已经成为国家创新体系建设中的重要内容之一,越来越多科技服务中介机构试图通过网络环境下的科技服务平台提升服务能力和水平。但目前我国科技服务平台存在服务内容单一、造血功能弱等问题,归根结底是缺乏好的商业模式,为此,本文基于相关理论,在国家科技支撑计划项目“产业集群金融和技术转移服务平台总体技术研究”(项目编号：2012BAH29F01)的支持下,对近年来互联网环境中出现的一些新型商业模式在我国科技服务平台中的应用进行研究。首先,论文界定了科技服务平台的概念,明确了科技服务平台的主要服务内容；给出了商业模式的内涵,明确了商业模式的构成要素,进一步分析总结了各种典型的商业模式分析框架,提出了基于构成要素框架分析方法。其次,分别研究了众包模式在技术研发服务平台、众筹模式在科技金融服务平台以及预售模式+020模式在科技人才培训服务平台中的应用。针对每种模式的应用研究：一方面在已有研究成果的基础上,明确了各个模式的概念,分析了各个模式应用的特征,总结了目前相关模式的主要应用方式；另一方面,针对各类模式,选择典型案例,基于商业模式构成要素框架,全面系统地剖析了每个成功应用案例；在这两方面工作的基础上,论文从商业模式构成要素的六个方面研究了各类模式在相关平台中的应用,分析了各类新型商业模式在相关科技服务平台中应用的利益相关者,构建了相应的服务过程,设计了平台的业务处理流程,提出了相应的盈利方式等。本文的研究成果可为这些新型商业模式在我国科技服务平台中的应用提供借鉴和参考,相关研究成果已经提交相关政府部门。
[Abstract]:In recent years, in the construction of an innovative country, the technological innovation ability of enterprises in our country has been continuously enhanced. At the same time, the service demand of enterprises for the external environment is more and more vigorous. The improvement of service capability and level of science and technology intermediary service has become one of the important contents in the construction of national innovation system. More and more scientific and technological service intermediary organizations try to upgrade their service ability and level through the network environment. However, at present, there are some problems such as single service content and weak hematopoietic function in our country's science and technology service platform. In the final analysis, there is a lack of a good business model. Therefore, based on the relevant theories, this paper is supported by the National Science and Technology support Program project, "General Technology Research of Industrial Cluster Finance and Technology transfer Service platform" (Project No.: 2012BAH29F01). This paper studies the application of some new business models in the Internet environment in recent years. Firstly, the paper defines the concept of sci-tech service platform and defines the main service content of sci-tech service platform. This paper gives the connotation of the business model, clarifies the constituent elements of the business model, further analyzes and summarizes various typical business model analysis frameworks, and puts forward the analysis method based on the constitutive element framework. The crowdsourcing mode in the technology R & D service platform is studied respectively. Application of crowdfunding mode in sci-tech financial service platform and pre-sale mode 020 in sci-tech talent training service platform. Research on the application of each model: on the one hand, on the basis of existing research results, it defines the concepts of each model. This paper analyzes the characteristics of the application of each model, summarizes the main application methods of the related models at present; on the other hand, selects the typical cases for various models, based on the framework of the elements of business model, On the basis of these two aspects, the paper studies the application of various kinds of models in related platforms from six aspects of the elements of business model. The stakeholders of the application of various new business models in the related sci-tech service platform are analyzed, the corresponding service process is constructed, and the business process of the platform is designed. The research results of this paper can provide reference and reference for the application of these new business models in the science and technology service platform of our country, and the related research results have been submitted to the relevant government departments.
【学位授予单位】：东南大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F724.6;F832.4;F273.1

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