我国跨境电商的现状及发展建议

发布时间：2018-03-28 23:23

本文选题：跨境电商　切入点：模式　出处：《对外经济贸易大学》2015年硕士论文

【摘要】：我国跨境电子商务行业近年来发展迅猛,论文通过总结现有跨境电商各种模式的特点,并通过自制调查问卷的方式了解现有消费者对跨境电商的消费状况、需求、满意度、期望等,分析我国跨境电商行业在繁荣的现状下存在的诸多问题,比如行业面临政策未来方向不确定、与现有法律法规相矛盾、消费者权益问题难以保障以及跨境电商人才极度缺乏等诸多问题。论文在此基础上分析并提出我国未来跨境电商发展的方向,在国家层面,需要进行政策、法律法规的完善。在企业层面,需要加强对供应链的控制力,以增强在国内外市场的竞争力;加大对消费者需求的研究,在逐渐细分的市场上找准企业定位;同时全社会需关注人才培养为跨境电商行业的长期发展做好充分的人才储备。
[Abstract]:China's cross-border e-commerce industry has developed rapidly in recent years. This paper summarizes the characteristics of the existing cross-border e-commerce patterns, and through self-made questionnaire to understand the current consumer's consumption status, demand, satisfaction with cross-border e-commerce. Looking forward to analyzing many problems existing in China's cross-border e-commerce industry under the present situation of prosperity, for example, the industry faces uncertainty about the future direction of its policies, which contradicts existing laws and regulations. It is difficult to protect the rights and interests of consumers, and so on. On the basis of this, the paper analyzes and puts forward the direction of the future development of cross-border e-commerce in China. At the national level, it is necessary to carry out policies. The perfection of laws and regulations. At the enterprise level, it is necessary to strengthen the control of supply chain in order to enhance the competitiveness of domestic and foreign markets, to increase the research on consumer demand, and to find the correct position of enterprises in the gradually subdivided market. At the same time, the whole society should pay attention to talent training for the long-term development of cross-border ecommerce industry.
【学位授予单位】：对外经济贸易大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F724.6;F752

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