绵阳市HAPPY LAND儿童成长乐园创业方案

发布时间：2018-04-09 04:01

本文选题：创业　切入点：儿童乐园　出处：《西南科技大学》2015年硕士论文

【摘要】：中国幼儿游乐产业正处于蓬勃发展的时期,如何将游乐、教育做到完美融合,是现今整个行业共同探讨的问题,如何让企业生存、发展,如何识别和控制风险,也是创业者共同关注的主题。创业者通过实地研究、发放问卷、访谈的方法,对国内儿童乐园的发展现状进行了调查分析,基于对绵阳市内的儿童乐园在营业时间、客流、收费等方面的情况进行了详细的数据统计分析,撰写了详细可行的创业方案。本方案共分为八个部分,第一部分为绪论,介绍了创业背景、研究方法,分析了国内外现状及发展趋势;第二部分主要分析了创业环境和绵阳市儿童游乐行业的供需现状;第三部分详细阐述了绵阳市HAPPY LAND儿童成长乐园的产品和服务,包括产品定位、特色服务、课程、项目和活动设置等内容;第四部分通过研究分析,创业者初步确定了绵阳市HAPPY LAND儿童成长乐园的营销战略;第五部分详细介绍了绵阳市HAPPY LAND儿童成长乐园相关规定制度;第六、第七部分主要是对绵阳市HAPPY LAND儿童成长乐园盈利模式、财务和风险进行预测和分析。最后一部分主要是总结整个创业方案。
[Abstract]:China's toddler recreation industry is in a period of vigorous development. How to integrate recreation and education perfectly is a common problem discussed by the whole industry today. How to make enterprises survive and develop, how to identify and control risks,It is also the subject of common concern for entrepreneurs.Through field research, questionnaires and interviews, entrepreneurs investigated and analyzed the current situation of the development of children's parks in Mianyang, based on the children's parks in Mianyang during business hours, passenger flow,Charges and other aspects of the detailed statistical analysis of data, wrote a detailed feasible business plan.The project is divided into eight parts, the first part is introduction, introduced the background of entrepreneurship, research methods, analysis of the current situation and development trends at home and abroad, the second part mainly analyzes the entrepreneurial environment and Mianyang children's recreation industry supply and demand situation;The third part elaborates the products and services of Mianyang HAPPY LAND Children's Development Paradise, including product orientation, characteristic service, curriculum, project and activity setting, etc.Entrepreneurs have preliminarily determined the marketing strategy of HAPPY LAND Children's growth Paradise in Mianyang. The fifth part introduces in detail the relevant regulations and systems of Mianyang HAPPY LAND Children's growth Paradise; sixth,The seventh part is mainly to forecast and analyze the profit model, finance and risk of HAPPY LAND child growth park in Mianyang city.The last part is to sum up the whole business plan.
【学位授予单位】：西南科技大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F719

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