O2O模式下餐饮外卖质量安全关键影响因素研究

发布时间：2018-04-09 20:43

本文选题：O2O模式　切入点：餐饮外卖　出处：《北京物资学院》2017年硕士论文

【摘要】：随着互联网经济的发展,O2O模式在很多行业迅速发展,外卖是“互联网+”在餐饮行业发展的一个重要体现,消费者可以通过网络订餐、点餐、叫外卖,尤其是对于年轻的消费者来说,能够足不出户,尽享美食,迎合了广大消费的需求,顺应经济发展趋势,这几年外卖市场以200%左右的速度快速发展。但是近年来平台商家无证经营、黑作坊、厨房店、制作环境恶劣等事件接连不断的出现,特别是今年3.15活动过程曝光了饿了么平台的餐品质量安全隐患,暴露出O2O模式下餐饮外卖质量安全监控存在的一系列问题。在O2O模式下,消费者处于信息极不对称的状态,无法对餐饮外卖的质量安全进行监控。这就要求找到餐饮质量安全的影响因素,有针对性的进行管理,提前预防食品安全问题的发生,减少餐饮外卖供应链过程中的质量安全隐患。本文以近期出现的网络外卖订餐食品安全事件为基础,在分析餐饮外卖系统输入、转化和输出的基础上找到导致餐饮外卖质量安全问题的因素,识别质量安全影响因素,构建影响因子框架;根据问卷调查和专家咨询数据,利用模糊综合评价法和系统动力学相关理论对各个影响因素的影响力分别进行动态和静态评价,找到影响力最大的关键影响因素;以北京市某连锁餐厅运营数据为例,仿真影响因素的的作用效果,便于有针对性的给出给提高餐饮外卖质量安全水平的改进措施。在影响因素的识别、影响因素评价和关键影响因素模拟仿真的基础上,提出影响因素的改进措施,便于有效利用资源,有针对性的进行食品质量安全管理,对外卖订餐食品质量安全水平的提高具有一定的指导意义和参考价值。
[Abstract]:With the development of the Internet economy and the rapid development of the O2O model in many industries, takeout is an important embodiment of the development of the "Internet" in the catering industry. Consumers can order, order and order takeout through the Internet.Especially for young consumers, to be able to stay home, enjoy food, meet the needs of the vast number of consumer, conform to the trend of economic development, the take-out market has developed rapidly in the past few years at a speed of about 200%.However, in recent years, the platform merchants have been operating without a license, black workshops, kitchenshops, production environments, and other events have occurred one after another. In particular, the March 15 event of this year exposed the hidden dangers of the quality and safety of the platform's food products.Exposed the O 2 O mode of food delivery quality and safety monitoring exists in a series of problems.In O _ 2O mode, consumers are in a state of asymmetric information and cannot monitor the quality and safety of takeout.Therefore, it is necessary to find out the influencing factors of food quality and safety, to manage the food safety in advance, to reduce the hidden danger of quality and safety in the process of catering takeout supply chain.Based on the recent online takeout food safety events, this paper analyzes the input, transformation and output of the food take-out system and finds out the factors that lead to the quality and safety problems of the take-out food, and identifies the influencing factors of the quality and safety.According to the questionnaire survey and expert consultation data, the influence factors are evaluated dynamically and statically by the fuzzy comprehensive evaluation method and the relevant theory of system dynamics.Find out the most influential key influencing factors; take the operation data of a chain restaurant in Beijing as an example, simulate the effect of the influencing factors, so as to give the targeted improvement measures to improve the quality and safety level of takeout.On the basis of identification of influencing factors, evaluation of influencing factors and simulation of key influencing factors, the improvement measures of influencing factors are put forward to facilitate the effective use of resources and to manage food quality and safety in a targeted manner.The improvement of quality and safety level of foreign food ordering has certain guiding significance and reference value.
【学位授予单位】：北京物资学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F724.6;F719.3

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