个人云存储用户感知风险及其对深度使用意愿影响研究

发布时间：2018-04-16 03:33

本文选题：个人云存储 + 感知风险　；参考：《合肥工业大学》2017年硕士论文

【摘要】：个人云存储是云存储服务商面向个人用户提供的一种服务。作为IT领域进步与创新的产物,近年来人们对它的使用需求越来越强烈,但因感知到的风险用户又不敢深入使用,这种尴尬的局面是造成众多云存储服务商相继关闭个人服务的重要原因,严重阻碍个人云存储的发展。因此,研究个人云存储用户感知风险及其对用户使用行为的影响有重要意义,有助于破除个人云存储的尴尬处境并促进其健康发展。在现有研究基础之上,本文进行了如下四个方面的工作:(1)设计并验证个人云存储用户感知风险维度测量量表,通过用户访谈以及文献阅读设计出衡量用户感知风险的初始量表,经过预调研以及修正形成正式测量量表,通过正式调研验证。(2)探索出个人云存储用户感知风险维度构成及其特有维度。通过正式问卷调查,得出个人云存储用户感知风险可以分为六个维度:功能、隐私、服务保障、心理、社会以及连接风险,其中连接风险为其特有维度。(3)探索并验证了不同用户特征对于用户感知风险各维度的影响。根据文献提出相关假设,分别检验性别、年龄、学历、使用时间、使用频率、负面新闻对于用户感知风险各维度的影响并分析结果。(4)探索感知风险各维度对于深度使用抵制意愿的影响。通过文献阅读首次提出深度使用抵制意愿这一概念,并给出定义,建立模型作出相关假设。通过数据分析得出用户的感知功能、隐私、服务保障和连接风险对于用户深度使用抵制意愿有显著正相关影响。最后,基于以上的研究结果,本文从多个角度为个人云存储的发展提出了建议。
[Abstract]:Personal cloud storage is a kind of service provided by cloud storage service provider to individual users.As a result of the progress and innovation in IT field, in recent years, people have more and more strong demand for its use, but because of perceived risk users do not dare to use it in depth.This embarrassing situation is an important reason for many cloud storage service providers to close down their personal services one after another, which seriously hinders the development of personal cloud storage.Therefore, it is of great significance to study personal cloud storage user perceived risk and its influence on the user's use behavior, which will help to eliminate the embarrassing situation of personal cloud storage and promote its healthy development.Based on the existing research, this paper designs and verifies the personal cloud storage user perceived risk dimension measurement scale based on the following four aspects: 1) through user interviews and literature reading, we design the initial scale to measure the user perceived risk.Through pre-investigation and correction to form a formal measurement scale, through formal investigation and verification. 2) to explore the personal cloud storage user perceived risk dimension and its unique dimension.Through the formal questionnaire survey, it is concluded that personal cloud storage user perceived risk can be divided into six dimensions: function, privacy, service security, psychological, social and connection risk.Connection risk is its unique dimension. It explores and verifies the influence of different user characteristics on each dimension of user perceived risk.According to the relevant assumptions made in the literature, sex, age, educational background, time of use, frequency of use were tested respectively.The impact of negative news on the user perceived risk dimensions and the analysis of the results. 4) explore the impact of perceived risk dimensions on the depth of use of resistance.Based on the literature review, the concept of deep use resistance is proposed for the first time, and the definition is given, and the model is established to make some hypotheses.Through data analysis, it is concluded that the perceived function, privacy, service security and connection risk of users have significant positive correlation with users' willingness to resist the use of depth.Finally, based on the above research results, this paper puts forward some suggestions for the development of personal cloud storage from several angles.
【学位授予单位】：合肥工业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F713.55;F49

【相似文献】