宁海县民宿旅游产业发展研究

发布时间：2018-04-19 00:11

本文选题：民宿 + 乡村旅游　；参考：《浙江农林大学》2017年硕士论文

【摘要】：随着城乡经济的发展,人民物质生活水平不断提升,居民对精神文化以及旅游休闲生活的需求推动着国内乡村旅游产业的发展。作为乡村旅游的重要组成部分,民宿旅游也不断发展,逐渐引起学术界的关注。然而,国内民宿旅游产业看似红火,但也存在着各式各样的问题,如何保持健康持续发展,进一步盘活乡村经济,真正满足大众实际需求,还需政府积极引导,经营者合理经营。本文以宁海县民宿旅游产业为例,基于民宿经营者和公众相关调查数据,分析宁海县民宿旅游产业发展现状,剖析宁海县民宿旅游产业的发展优势、发展中存在的问题及其成因,并提出相关政策建议,为政府积极培育和引导民宿旅游产业发展提供相应参考。研究结果表明:(1)宁海县民宿旅游资源丰富,客源充足,基础设施较为完善,民宿旅游产业规模日益扩大。形成了以“公司+农户”、“公司+集体+农户”、“政府+公司+农村旅游协会+旅行社”、“农户+农户”等类型为主体的经营模式。(2)宁海县民宿旅游产业优势突出。具体表现在:一是区位优势,宁海县位于长三角城市群中心地带,基础设施较为完善,客源充足;二是资源优势,宁海县历史人文景观、自然景观和农林产品丰富;三是政策优势,宁波市以及宁海县都制定了促进民宿旅游产业发展的政策。(3)宁海县民宿旅游产业面临着市场营销与推广渠道单一、民宿经营者创新意识不强、民宿风格同质化严重、总体竞争力较小等问题,主要原因是市场的盲目性以及经营者缺乏创新意识。(4)为促进宁海县民宿旅游产业可持续发展,建议:一是民宿经营者应树立品牌意识,开拓市场,发展创新型、资源节约型和环保型的民宿旅游产业;二是政府部门应当积极引导民宿旅游产业的发展,做好服务工作;规范市场秩序,加强对民宿旅游业从业人员综合素质和服务标准的管理,积极推进民宿旅游服务水平国际化、标准化;维护民宿游客的合法权益,为民宿旅游产业品牌化经营做好服务宣传工作。三是要因地制宜,创建民宿特色品牌,实现民宿旅游产业多元化和特色化发展。
[Abstract]:With the development of urban and rural economy and the improvement of people's material living standard, the residents' demand for spiritual culture and tourism leisure life promotes the development of domestic rural tourism industry.As an important part of rural tourism, residential tourism has been developing, and gradually attracted the attention of academia.However, the domestic residential tourism industry seems to be thriving, but there are also various problems. How to maintain a healthy and sustainable development, further revitalize the rural economy, and truly meet the actual needs of the masses, we still need the active guidance of the government.Business operators operate reasonably.Taking the residential tourism industry in Ninghai County as an example, this paper analyzes the present situation of the residential tourism industry in Ninghai County, and analyzes the advantages of the residential tourism industry in Ninghai County, based on the investigation data of the operators and the public.The problems existing in the development and their causes are put forward in order to provide a reference for the government to foster and guide the development of residential tourism industry.The results show that Ninghai County is rich in tourist resources, abundant in tourist resources, more perfect in infrastructure, and the scale of residential tourism industry is expanding day by day.The main operating mode of Ninghai county is "company peasant household", "company collective farmer household", "government company rural tourism association travel agency", "farmer household" and so on.The main achievements are as follows: firstly, Ninghai County is located in the heart of Yangtze River Delta Urban agglomeration, the infrastructure is relatively perfect, and the tourist resources are abundant, the second is the advantage of resources, the historical humanistic landscape of Ninghai County, the rich natural landscape and agricultural and forestry products.Third, policy advantages, Ningbo City and Ninghai County have formulated policies to promote the development of residential tourism industry. The residential tourism industry in Ninghai County is faced with a single marketing and promotion channel, and the innovative consciousness of residential operators is not strong.In order to promote the sustainable development of residential tourism industry in Ninghai County, the homogenization of residential style is serious and the overall competitiveness is relatively small. The main reasons are the blindness of the market and the lack of innovative consciousness of the operators in order to promote the sustainable development of residential tourism industry in Ninghai County.The suggestions are as follows: first, operators should set up brand awareness, open up market, develop innovative, resource-saving and environment-friendly residential tourism industry; second, government departments should actively guide the development of residential tourism industry and do a good job of service.To standardize market order, strengthen the management of the comprehensive quality and service standards of residential tourism practitioners, actively promote the internationalization and standardization of residential tourism service levels, and safeguard the legitimate rights and interests of residential tourists,For residential tourism industry brand management to do a good job of service publicity work.Third, it is necessary to set up a special brand in accordance with local conditions, and realize the diversified and characteristic development of residential tourism industry.
【学位授予单位】：浙江农林大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F592.7;F719.2

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